AI-powered martech news and releases: March 20

Half of all Americans use AI, according to a survey by Elon University’s Imagining the Digital Future Center. 

And it’s not just the tech bros and Silicon Valley elites, either. Sure, younger, wealthier, and better-educated folks are slightly more likely to use AI, but guess what? It is also used by 53% of households earning under $50. Hispanic adults (66%) and Black adults (57%) are even more likely to use LLMs than White adults (47%).

AI is bipartisan: It’s used by 49% of Republicans, 54% of Democrats and 55% of independents.

A solid chunk of users report relationships with these digital assistants, and 38% believe that AI will be capable of deep emotional bonds with humans within a decade. For some, that future is already here:

• 65% have back-and-forth convos with LLMs, and 34% do this several times a week.
• 40% feel like their AI gets them. 
• 25% say their AI cheers them up. No judgment, we all need a pick-me-up.
• 22% claim their chatbot shows empathy — maybe we can learn.
• 7% say their AI gets jealous. We can eat chocolate. Of course, it’s jealous.

And, in an unusual display of humility, 49% think their LLMs are smarter than they are, including 26% who think they are “a lot smarter.”

Now, here is this week’s roundup of AI-powered martech releases.

• Stravito introduced Focus Mode, Snapshots and multilingual support to its generative AI tool, Stravito Assistant. Explore Mode searches an organization’s research library for self-service insights. Focus Mode activates when users select specific reports, videos, or collections for in-depth analysis. Snapshots extract key learnings and recommendations from reports and summarize them in the Viewer’s sidebar.
• Qualified launched Piper for Marketo, an AI-powered sales development representative for Adobe Marketo Engage customers. Piper engages with Marketo leads through a brand’s website and email, converting them into opportunities.
• CallMiner released CallMiner Outreach, a customer experience and feedback management solution that uses analytics and AI. It helps businesses analyze conversations, connect with customers and extract insights for strategic decision-making.
• Wunderkind added Wunderkind Analytics and WunderkindAI to its Autonomous Marketing Platform. These tools help retailers measure and optimize customer experiences by using automated, high-engagement marketing across channels such as email and text.
• Qualtrics partnered with LangChain to develop Experience Agents on the LangGraph Platform. This allows Qualtrics to build, deploy and manage AI agent workflows without coding while leveraging LangGraph’s APIs for debugging and customization.
• Attest introduced an audience research capability that lets businesses survey existing and potential consumers within a single solution. This feature allows side-by-side analysis to uncover insights and market opportunities.
• Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization. Marketers can update and optimize content without coding, as the system adapts messages based on performance data.
• Scope3 introduced the Scope3 Agentic Media Platform and Brand Standards, a brand safety and suitability tool. The platform enables media and advertising companies to create efficient, sustainable advertising products. Amazon DSP is the first to integrate it for scalable media buying.
• dunnhumby expanded its retail media platform by integrating ad-serving capabilities from Osmos. This addition helps retailers and advertisers manage audience targeting, inventory and omnichannel measurement while enabling the rapid deployment of retail media businesses.
• Shopsense AI unveiled a Multi-Agent System that automates content monetization. It uses AI agents to coordinate in real time, streamlining the creation of sponsorable and shoppable integrations at scale.
• Lightspeed Commerce introduced an AI-driven website-building tool for retail merchants. The tool generates web pages from a screen grab, simplifying website creation for online businesses.
• Afiniti made its AI-powered eXperienceAI pairing solution available on AWS Marketplace. The technology enhances customer experience by improving retention, increasing sales conversions and reducing service costs.
• Omneky launched Smart Ads, an AI-powered feature for creating and optimizing digital ads. The system automatically generates on-brand advertisements using brand guidelines, assets and performance data.
• Resulticks introduced Genie, an AI-powered agent that automates audience segmentation and content creation. It helps brands personalize messages at an individual level and enables real-time decision-making for customer engagement.