Marketing
Have we point solution-ed ourselves into martech madness?
As you likely know, there are now 15,384 martech solutions on the market, thanks to an update earlier this month...
If your teams aren’t ready for AI, then your tools won’t matter
Many companies are trying to implement AI transformation — but most stall because the focus is on technology, not of...
Why the future of marketing depends on a smarter MOps function
Marketing operations (MOps) has evolved far beyond its early role of managing spreadsheets, technical integrations and last-minute fire drills. As...
Crumbl’s legal trouble shows the risks of shortcut marketing
In April, Warner Music Group sued the viral bakery chain Crumbl for $23.85 million, claiming it used 159 copyrighted songs...
How to make your content stand out in the ocean of AI slop
The AI wave hitting digital marketing is filled with slop – AI-generated content that doesn’t engage people or search engines....
Salesforce introduces new Agentforce pricing models
The costs of AI are becoming a greater concern for corporate leaders as economic uncertainty continues to take a toll....
How to Transition to a Fractional CMO: Complete 2025 Guide
Table of Contents Introduction: The Growing Fractional CMO Landscape The fractional CMO model offers high-level marketing strategy without the cost...
3 ways to get more from your paid social ad spend
You burned through $5K on paid social, and all you got was a trickle of clicks and a mountain of...
2025 will redefine loyalty. Here’s what that means for brands. by Digital Marketing Depot
If your loyalty strategy still revolves around points and perks, it’s time for an update. Consumer allegiance is no longer...
Why Tiny Experiments Might Be the Key to Sustainable Success
Episode Summary Anne-Laure shares her personal story of walking away from a fast-track career at Google following a health scare...
Databricks takes aim at marketers with new platform for data and AI
Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing...
Human Connection Is a Growth Tactic
The Duct Tape Marketing Podcast with Johnathan Grzybowski In this episode of the Duct Tape Marketing Podcast, I interviewed Jonathan...
5 ways marketers can use Gemini GEMS to increase productivity
If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for...
The most important AI tool marketers have never heard of
By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT,...
Benchmark Report: 23.9% More Email Sends, 50% Higher Engagement. What’s Driving the Change? by Digital Marketing Depot
The newly released Dotdigital Global Benchmark Report 2025 reveals a surprising trend: email volumes rose 23.9% year-over-year, and engagement metrics...
CMOs brace for cuts as marketing budgets stay flat
Marketing budgets flat-lined at 7.7% of revenue this year, according to The Gartner 2025 CMO Spend Survey released today. That...
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Ayesha Nurain Janah: The Reluctant Leader Powering the Maldives’ Social Transformation
Ayesha Nurain Janah is a Maldivian-New Zealander social impact leader and corporate strategist whose work bridges grassroots...
