Marketing
The Evolution of Artificial Intelligence: From Turing to Transformers
Around the middle of the twentieth century, Artificial intelligence (AI) debuted. Since then, it has advanced significantly. Now, it is...
10 things to do if your martech solution vendor gets bought
What do you do if the vendor of one of your martech solutions gets bought? An acquisition can change many...
Video ad spend expected to rise 16%, surpassing linear TV this year
U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year,...
AI-powered martech releases and news: April 25
The use of AI by educators is not always a positive thing. This week a Maryland high school teacher was...
HubSpot launches new genAI-powered Content Hub
HubSpot has relaunched Content Hub with a batch of new genAI-powered features as part of its biannual Spotlight product showcase....
Crafting exceptional customer experiences with AI and agile: A 5-step guide
Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand...
What marketers need to know about the TikTok ban
The new law to ban or force the sale of TikTok creates a problem for marketers beyond the loss of...
The Art of Posing Quality Questions
The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff...
Top 7 Tips For Beginners On Video Conferencing
For years, many organizations, particularly those that connect with coworkers and clients who are located far away, have depended on...
Adobe adds AI tools to Photoshop powered by updated Firefly Image 3
Adobe released Firefly Image 3, the third generation of its AI-powered image generator, on Tuesday. The company claims this model...
What is predictive analytics?
Predictive analytics is the use of data and modeling to predict the likelihood of future outcomes based on the historical...
How True Classic uses post-purchase experiences to increase revenue
Consumers inundated with marketing messages are receptive when the message is about a high-priority item they’ve purchased. U.S. apparel brand...
How to adapt your marketing for the new era of data analytics
It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For...
Email tactics and CTAs for lead generation: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language...
7 steps to creating an audience-based B2B marketing plan
If you’re still taking a one-size-fits-all approach to your marketing campaigns, blasting the same messages across channels to a broad...
Legal risks loom for Firefly users after Adobe’s AI image tool training exposed
Adobe’s Firefly was designed to give enterprise users generative AI image tools they could trust. “A lot of our very...
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Well That Was Definitely A Friday, Is What It Was!
I never really remember how these newsletters are supposed to be constructed, so “format” may look silly....
