Marketing
Rethinking the customer journey in the age of AI
Think about the last time you needed a service you’d never bought before. A new accountant. A contractor. Someone to...
Did AI Make Referrals Your Most Important Marketing Channel
Something odd is happening in marketing right now. Output is way up. Results are down. Business owners tell me they’re...
Stop Selling to People Who Were Never Going to Buy
Catch The Full Episode Overview Most founders spend years chasing customers who love their product but never buy. In this...
AI Strategy Starts With Leadership, Not Technology
Catch The Full Episode Overview What happens to a business when the tactical, repetitive work that once trained junior employees...
Why Great Leaders Change Feelings Before Minds
Catch The Full Episode Overview What does state propaganda have in common with the voice in your head telling you...
Why Leaders Need Better Perspective, Not More Data
Catch The Full Episode Overview Most leaders believe they see the whole picture. The trouble is, we all have blind...
AI Has Leveled the Marketing Playing Field
Catch the Full Episode: Overview Most small business owners assume neuromarketing and behavioral science are tools reserved for big brands...
Your Marketing Doesn’t End When Someone Buys | 7 Steps to Small Business Marketing Success – Episode 6
Catch the Full Episode Overview In step 6 of the 7 Steps to Small Business Marketing Success, John Jantsch makes...
Why Video Marketing Builds Customer Trust in the Age of AI
Catch the Full Eisode: Overview Automation is everywhere in small business right now, from chatbots to email sequences to review...
The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success – Episode 5
Catch the Full Episode: Overview If your biggest marketing channel disappeared tomorrow, how long before your pipeline dried up? For...
Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough
Most founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running,...
7 Steps to Small Business Marketing Success – Episode 4
Catch the Full Episode Overview Every founder I talk to is excited about AI content tools. Most of them should...
The Back Half of the Hourglass Is Where Your Best Growth Lives
The Marketing Hourglass has 7 stages: Know, Like, Trust, Try, Buy, Repeat, Refer. Most small businesses have systems for the...
7 Steps to Small Business Marketing Success – Episode 3
Catch the Full Episode Overview For 20 years, small business marketing came down to one question: can Google find you?...
You’re Renting Your Lead Flow. Here’s What That’s Actually Costing You.
If your largest paid channel disappeared tomorrow, platform shuts down, algorithm changes, cost doubles, your pipeline is gone inside 30...
7 Steps to Small Business Marketing Success – Episode 2
Catch the Full Episode Overview Most small business owners are not failing at marketing because they lack effort. They are...
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Interview with N. A. Hydes, Author of The Plains – NewInBooks
What's the story behind the story? What inspired you to write this book? The idea for this...
