Marketing

Ecommerce shoppers’ use of buy-now-pay-later (BNPL) was up 10% in January and February compared to last year, according to Adobe’s...

Marketing Podcast with Morra Aarons-Mele In this episode of the Duct Tape Marketing Podcast, I interview Morra Aarons-Mele. She is the...

In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As...

The global water crisis has become a major issue in recent years, with many regions facing a dire shortage of...

Adobe Summit 2023, Las Vegas “Our belief is that generative AI will enhance human ingenuity, not replace it,” said Shantanu Narayen...

Today, LinkedIn rolled out new features to help B2B marketers post content and host live events on the platform. Scheduled...

Businesses are under increasing pressure to optimize expenses and find ways to do more with less. Tech stacks, which have...

Having been around the horn as a martech vendor customer, seller, partner and employee, I know how vendor-partner relationships work....

The results you get from AI powered tools like ChatGPT will only be as good as the prompts you give...

Slightly more than half (53%) of CFOs expect to increase their marketing budgets by at least 3% this year, according...

The email has been around for nearly four decades, and it’s not going anywhere anytime soon. Though it’s undergone some...

Most businesses are coming to understand the importance of a diverse workforce. Diversity has plenty of benefits, but they need...

Stay ahead of the curve with the 2023 Consumer Trends Index report. This report from Marigold provides valuable insights into...

In part one of this two-part article, we looked at ChatGPT, Writer and Jasper. In this part, we look at...

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during...

Global Recycling Day is a day dedicated to promoting and encouraging recycling across the world. Recycling operations may be advanced...