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Marketing
States are rewriting the rules of social media | MarTech
Last week, Meta suffered another major legal setback when a New Mexico jury found Facebook liable for more than 43...
What 714 suppression campaigns show about pushing down negative results | MarTech
Our July article ended with a simple rule: remove what you can and suppress what you can’t. This article covers...
Salesforce buys AI customer research startup Listen Labs | MarTech
Salesforce is acquiring Listen Labs, an AI customer research platform that automates interviews and analysis, adding another source of customer...
B2B marketing attribution is messy. Can it be fixed? | MarTech
Mehul Nagrani, CEO of Integrate, joins Conversations with MarTech to break down the complexities of modern B2B marketing, the reality...
Stop building strategy around your martech stack | MarTech
Every week, there’s a new demo in your inbox promising to fix growth you didn’t know was broken. An AI...
What Should You Automate With AI, and What Should Stay Human?
Catch the Full Episode: Overview AI gives small business owners plenty of ways to save time. In this episode, John...
Braze expands AI from content creation to campaign operations | MarTech
Braze is expanding its AI lineup with three new tools designed to integrate deeply into daily workflows and reduce the...
Marketo co-founder Jon Miller rethinks B2B marketing automation for the AI age | MarTech
Jon Miller explains how Phave uses playlists to power one-to-one marketing. Jon Miller, co-founder of Marketo, is returning to the...
GTM teams are losing track of their AI agents | MarTech
GTM teams already have AI agents acting on customer and prospect records, but many teams don’t know what the agents...
Why you need to stop treating LLMs like people | MarTech
There’s a massive disconnect between how people think large language models (LLMs) work and how they actually function. It’s understandable....
The martech skills you need to survive | MarTech
What happens to your marketing career when the platform you built your expertise on is replaced, or when an AI...
IAB sets new standards for agentic buying and measurement | MarTech
IAB is pushing two pieces of digital advertising infrastructure toward standardization, one for AI agents buying media and another for...
Martech category labels dont mean anything anymore | MarTech
Open the homepage of any digital experience platform vendor, then open that same homepage from 2021 in the Internet Archive....
B2B brands turn to creator video to fight AI slop and aid AI search | MarTech
B2B brands are increasing their use of creator video to stand out from AI marketing slop, thereby improving their reputation...
How to build cross-sell email flows that drive repeat purchases | MarTech
Selling anything is tough, and you’re right to celebrate every time a customer makes their first purchase. You’ve earned it....
Better Copy Starts With Listening to Your Customers
Catch the Full Episode: Overview Your customers usually describe your value better than you do. In this episode, John Jantsch...
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Southern Company CEO Chris Womack: Never Stop Raising The Bar
There are two kinds of people in the world. Those who receive an award and see it...
