Marketing

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than...

(This is the second in a series about how generative AI is impacting marketing. The first part is The rise...

Audio streaming platform Spotify is introducing video ads on its Roku app. Advertisers who participate in Spotify’s Video Takeover ad...

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More...

Marketing Podcast with Jeremy Kenerson In this episode of the Duct Tape Marketing Podcast, I interviewed ​​Jeremy Kenerson. Jeremy’s journey...

Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is...

Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services...

Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows...

Marketing Podcast with Steve Woodruff In this episode of the Duct Tape Marketing Podcast, I interviewed Steve Woodruff, whom has...

The AI revolution is here, but nobody gave me a playbook. Until now. In a new report my company just...

Survey platform SurveyMonkey today announced the launch of SurveyMonkey Forms. The solution will allow users to create web forms using...

Martech is a lot more than marketing technology.  “It doesn’t really reduce to a collection of platforms and apps and...

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email...

“It was a great quarter,” the senior executive said as he raised his glass to toast the winning district sales...

There are a lot of complaints about Google Analytics 4 (GA4). Some of these — the UI, for example —...

Samsung Ads is rolling out new interactive ad types to smart TV advertisers through a partnership with CTV ad experience...