The new arrivals bring togetherestablishedauthority brands with emerging, in-demand names, reflecting how men shop today for high-quality, trend-led styles at accessible prices.The brands joining ASOS this season are Belier, BLEND, BLKVIS, CAPO, Cernucci, Gap, HUF,Pegadorand Stan Ray, offering a broad edit spanning statement streetwear, warm-weatherdressingand elevated everyday essentials.
Streetwear is led byculturally relevantbrands such asPegador, HUF andCernucci, bringing bold graphics, statementsilhouettesand logo-led pieces, whileStan Rayadds amodernworkwear edge through practical, everyday casual stylesdesigned for versatility.
Asos has expanded its menswear offering with nine new fashion and contemporary brands, including Gap, HUF, Pegador and Stan Ray.
The move strengthens its position as a trend-led menswear destination, spanning streetwear, summer essentials and elevated basics, while reflecting growing online demand for style inspiration and accessible fashion.
Warmweather and holiday dressingcome fromBLEND, Belier and CAPO, with coordinated sets, linen,crochetand easy summer staples designedto work across occasions.Elevated everyday pieces complete the edit,with Belier and BLKVISoffering smart-casual essentials including textured knits, premium basics and tailored trousers that work beyond a single season.
ASOS has also become a wholesale partner forGapin the UK and Ireland, marking a significant addition to its menswear portfolio. The launch includes more than 100 products,featuring Gap’smost recognisable staples, from denim and trans-seasonal knits torelaxedlinenco-ords.
Theexpansion reflects evolving menswearshopping habits,with ASOSresearch showingthatnearly 40%of men browse online for clothing inspiration every week*.By bringingnew brandsand curated edits together in one place, ASOS aims to make it easier for customers to moveseamlesslyfrom inspiration topurchase.
Shazmeen Malik, Partner Brands and Flexible Fulfilment Director, at ASOS,said:At ASOS,we’reknown for great wardrobe staples, butwe’realso the destination forthe latest trends andinspiration. Over the last two years, 40% of our men’s branded portfolio has been newlyacquired, bringing together trusted names like Gap and HUF alongside a fresh mix of contemporary and streetwear brands. It means customers can discover something new while still finding those everyday pieces they know and love.
Fibre2Fashion News Desk (RM)
