“I get asked to do things like this quite often, and I,on thewhole, sayno becauseit’snot normally the right partner with the right set ofbeliefsystems or standards. But 20 yearsago, I was interested in doing this,” McCartney explained in a press junket. “But I stipulateda very clearlist of requirements allaround sustainability. They managed, to their credit, to deliver on [those] sustainability [goals], and it sold out in seconds.”
