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Marketing Podcast with Anne Janzer
In this episode of the Duct Tape Marketing Podcast, I interviewed Anne Janzer, a nonfiction book coach and author of multiple books on writing and marketing. Human behavior and cognitive science fascinate her, and she is always searching for clues to improve our communications.
Her newest book The Writer’s Voice: Techniques for Tuning Your Tone and Style; helps you Master the art and science of writing voice. This is a comprehensive, hands-on guide to this little-understood aspect of writing, brand voice, ghostwriting, and other aspects of marketing.
Key Takeaway:
In this conversation with Anne Janzer, we delve into the captivating world of writing, marketing, and the intriguing intersection of human behavior and cognitive science. Anne’s latest book, “The Writer’s Voice,” is a treasure trove of insights, offering a comprehensive guide to mastering the art and science of writing voice. Through our discussion, we uncover the secrets behind crafting a distinct brand voice, explore the nuances of ghostwriting, and gain a deeper understanding of the multifaceted realm of marketing. Join us on this enlightening journey to enhance your writing and marketing prowess, armed with the wisdom Anne shares from her extensive experience as a nonfiction book coach and author.
Questions I ask
- [00:40] What made you fascinated with the idea of voice in writing?
- [02:56] Does the voice in writing changes over time?
- [03:29] What are the most common mistakes people make when they are trying to find their voice?
- [06:25] Are people able to choose and develop different writing voices?
- [07:23] How much responsibility do we have with the reader?
- [12:55] Could you help us define what’s the difference between tone and voice?
- [14:05] Tell us more about your latest book.
- [16:18] Can you recommend some exercises for people to do?
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