“Paris Hilton is the perfect summer muse introducing our new campaign ‘It’s Old Navy’,celebrating the joy of summer and spilling the secret that great style is for everyone.It’stwo icons coming together, Paris andOldNavy.She embodies so much of what we love: bold style and dressing for joy.I’veknown Paris since we were teenagers in New York.She is a fearlessbusinesswomanand incredible mother, always true to herself, and confident” –Zac Posen, Old Navy Chief Creative Officer.
Paris Hilton leads Old Navy’s new “It’s Old Navy” summer campaign alongside Kathy Hilton, Ciara Miller, Rob Rausch, Erin Miller and Eric Sedeño in a nostalgic backyard BBQ and pool party setting.
Featuring Paris’ hit song “Stars Are Blind,” the campaign highlights affordable summer fashion, including denim, fleece, tees and the iconic Old Navy flag tee with vintage-inspired detailing.
“Old Navy has always had that nostalgic summer energy, and working with Zac Posen on this campaign made it even more special.He’salways understood style, fun, and how to make a moment feel iconic. I love that we got to bring that energy toOldNavy,” saidParis Hilton. “It was so much fun being with my mom on set shooting this together” she added.
Old Navy summer is an homage to the brand’s heritage through the lens of American wardrobe staples: denim, tees, and fleece, and the ultimate summer must have – the Old Navy flag tee. This collection embraces lived-in authenticity and ease: Crafted denim with visible repair stitching, embroidered elements and applique details, and vintage-washed graphics that feel storied, sun-faded, and passed down.
The “It’s Old Navy” campaign was directed by Ally Pankiw, styled by Natasha Newman-Thomas, and creative direction in partnership with Look.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
