I rarely recommend that you shop for beauty products based on a brand name. In fact, I’d say it’s almost impossible to find a brand that gets everything right all the time. For example, while I own countless Chanel lipsticks, I haven’t yet turned to their skincare, and despite the fact I burn Byredo candles non-stop, I keep an edited selection of its perfumes.
Having said that, there is one brand that seems to get fragrance right launch after launch—and that’s Yves Saint Laurent. In fact, YSL perfumes have been considered cult staples amongst beauty lovers for decades. While the brand’s iconic Opium was easily one of the most popular scents of the ’80s, the latest addition to YSL’s fragrance library, Libre, has become a mainstay on the Insta scene since it launched in 2019.