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Ever since the launch of #BeYourOwnBOSS campaign, BOSS has championed the call for individuals to lead a self-determined life driven by style and confidence. For the upcoming Fall/Winter season, the brand shifts this message, taking it one step further, because having the power within to find your voice and be your own BOSS isn’t just a one-off commitment: It’s for life.
“It’s great to be a part of this BOSS campaign for Fall/Winter 2024, marking an exciting start to my long-term ambassadorship with BOSS,” said David Beckham.
David Beckham debuts in BOSS’ Fall/Winter 2024 campaign, joined by Burna Boy, Lee Jong-suk, Gisele Bündchen, Naomi Campbell, and others.
The collection focuses on modern suiting and a 24/7 lifestyle.
The campaign features global advertising, social media engagement, and exclusive content on Instagram and Threads, launching worldwide on August 28, 2024.
In the new campaign, the talent — decked out in the latest BOSS styles — reveal their own guiding principles throughout their lifelong journey. The Fall/Winter 2024 assortment offers a full wardrobe selection for all occasions, fitting seamlessly within the needs of a 24/7 lifestyle. Signature BOSS suiting is reimagined with strong, modern silhouettes, which provide a fresh perspective that feels perfectly tailored to the colder months to come. In the campaign, we see each talent individually committing their guiding rules to pen and paper. The elevated office setting and tailored looks, as well as the corporate visuals highlighted throughout the campaign’s set design, are an extension of the “CorpCore” theme first seen at the BOSS Fall/Winter 2023 show last September.
The launch will be supported by a 360-degree marketing campaign amplified across large-scale outdoor advertising in 29 key cities around the globe. Online, BOSS continues to engage and build its fan community with the launch of its new Instagram broadcast channel. Going live alongside the Fall/Winter campaign, its always-on approach will further engage and build on the Instagram BOSS fan base. Over on Threads, BOSS will feature BTS audio clips starring key talents, while polls and questions will invite BOSS fan perspectives and amp up engagement, building a buzz around the campaign.
The new Fall/Winter 2024 collection is available at BOSS stores worldwide, at boss.com, and through wholesale partners.
Note: The content of this press release has not been edited by Fibre2Fashion staff.
Fibre2Fashion News Desk (RM)
