American brand Guess partners with singer J Balvin for new collection

Inspired by Balvin’s documentary, the Boy from Medellin, the collection ties into the Guess DNA of graphics and fabrics while incorporating emphasis on who Balvin is beyond the fame, and his journey with mental health. The collection will be available on May 12, 2022 online and in select Guess stores.

American fashion retailer, Guess, partners with singer and fashion icon J Balvin again for the Guess Originals x J Balvin Amor collection. The partnership is a revival of happiness and positivity and offers a mix of vibrant and pastel colours in a variety of hues. Graphics such as swirl stripes, hearts, and clovers are seen throughout the collection.

“We’ve been collaborating for a couple of years now. The chemistry is great. We have more than a business partnership, it’s a friendship – it’s like my family working with Nicolai and Guess. This newest collab is all about peace and love – that’s what we need right now,” J Balvin said in a release.

Nicolai Marciano, director of brand partnerships for Guess said, “Our partnership with Jose continues to give fans a deeper connection to what he cares about while honouring Guess’s heritage of provoking a sense of celebration. The collection features a universal design language rooted in bright colours, peace and love – especially self-love.”

The men’s collection features a new take on the Guess Originals cargo pant with relaxed profile and elevated twill fabric, as well as eco rayon camp shirts that pair with coordinating swim trunks. Core pieces like the denim trucker jacket and carpenter pant were enhanced with vibrant graphics that speak to the overall theme of the capsule. The women’s collection offers an array of easy-to-wear graphic shirts, coordinating swimsuits and tops, and various matching sets. Summery pieces such as the crochet tops and dresses, and bright-coloured accessories round out the line and lend to the laid-back, vibrant lifestyle of both Guess Originals and J Balvin.

This collection pushes the importance of mental health for all and includes a variety of men’s and women’s pieces along with select children’s styles.

Fibre2Fashion News Desk (HO)