Amazon, H&M, Kohl’s, and Nike unveil new concepts stores in 2022

Leading omnichannel retailer Kohl’s also started Discover @ Kohl’s, a new store experience, while Nike partnered with Topsports to open a brand experience store in Beijing.

The Amazon Style store in greater Los Angeles offers a personalised, convenient shopping experience where Amazon’s technology and operations make it easy for customers to find new styles. The store features women’s and men’s apparel, shoes, and accessories.

The year 2022 saw many global retailers unveiling concept stores to create a more intuitive and convenient shopping experience for customers. E-commerce giant Amazon unveiled a physical apparel store called Amazon Style in greater Los Angeles, while multinational clothing brand H&M opened a ‘first of its kind’ rotating style store at Williamsburg, Brooklyn.

H&M’s rotating style destination store features a thoughtfully curated selection of the brand’s most fashionable styles, and the store also hosts exclusive programming and brand moments in a space designed to evolve throughout the year.

Kohl’s Discover @ Kohl’s is a new feature that curates new and seasonally relevant brands throughout the store for the Back-to-School season. The store shows a designated back to school area that highlights brands that not only offer unique products and supplies for the school year, but also incorporate a give-back purpose.

The rise retail concept store owned by Topsports and Nike represents Nike’s first store developed in collaboration with a strategic partner in China.

Fibre2Fashion News Desk (DP)