[ad_1]
All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes.
SKIMS has made sure to be the “talk talk” of this summer by revealing Charli XCX to be the face of its latest campaign. This marks founder Kim Kardashian’s stamp of approval to the Brat summer trend, as this summer’s it girl takes the spotlight to pose in SKIMS’ new cotton collection featuring Cotton Rib and Cotton Fleece styles.
The collection will go live on Wednesday (Aug. 21) at 12 p.m. ET/9 a.m. PT. Until then, you can browse the styles beforehand to make note of which ones you plan on adding to your cart first. For those antsy get their hands on the Charli XCX-approved pieces, you can sign up to for early access when you join the waitlist and download the SKIMS app.
Photographer Petra Collins shot the “360” singer for the athleisure brand’s campaign, featuring images of Charli XCX in a dreamlike aesthetic, including the artist in the middle of field as rain pours down, as well as the star holding puppies in a golden, peaceful background.
Charli XCX
SKIMS
To help you narrow down your options, ShopBillboard rounded up some of our favorite styles that we plan on shopping immediately below.
SKIMS
Waffle Lined Shrunken Zip-Up Hoodie
Skip the oversized hoodie look and go for a fitted yet loose style with this cropped sweatshirt. In addition to having a shorter length, the waist comes with a slimmer fit while the sleeves showcase a baggier, more relaxed feel. You can also adjust the closure with the built-in zipper.
SKIMS
Cotton Rib Loose Boxer
Decompressing after a day of work won’t be complete without these loose boxers. The style comes with a breathable cotton material and loose legs for added ventilation. You’ll also have three shades to choose from.
SKIMS
Cotton Rib Shoulder Pad Cropped Top
Show some skin in SKIMS’ simple cropped top. Unlike traditional cotton T-shirts, this cropped style comes with some padding in the shoulders and a high neckline you can accessorize with layered necklaces.
SKIMS
Cotton Rib Split Neck Bralette
Lightweight layering piece is essential year round, and this split neck bralette is ready to turn your loungewear into a cozy oasis. The style comes with a stretchy yet cozy cotton material with added notch detailing and an elastic underband for extra support.
SKIMS
Cotton Rib Bikini
Refresh your underwear drawer with SKIMS’ cotton rib bottoms. Designed with a soft and airy cotton material, the underwear will provide coverage while also featuring an elastic waistband with the brand’s logo for added style.
As a carefree spirit, Charli XCX decided to be a part of SKIMS’ newest campaign due to the brand’s mission.
“SKIMS empowers people to feel confident in their own skin, which is the essence of Brat, ” said Charli XCX in a press statement. “I am excited to be working with a brand that understands that comfort and style don’t need to be compromised. Shooting with Petra for this campaign was a dream and I was so excited to get on set and wear these timeless, sexy pieces. Also the puppies were beyond cute.”
She also joins the growing list of musician faces for SKIMS, which includes Nelly Furtado, Sabrina Carpenter, Lana Del Rey and Usher.
For more product recommendations, check out ShopBillboard‘s roundups of the best shapewear deals, slip dresses and platform boots.
[ad_2]
Original Source Link
![How to Reduce Screen Time as a Social Media Manager [Infographic]](https://www.socialmediatoday.com/imgproxy/FA110wA1HDpe2tEovauWYs75zIY2sXOwtRHqJ6NFAkU/g:ce/rs:fill:770:364:0/bG9jYWw6Ly8vZGl2ZWltYWdlL3JlZHVjZV9zY3JlZW5fdGltZTIucG5n.png "How to Reduce Screen Time as a Social Media Manager [Infographic]")