Technological advancements influence our current way of life. Immersive technologies have grown tremendously in popularity in recent years. As a result, Augmented Reality, Virtual Reality, and Mixed Reality are becoming increasingly popular. These technologies have the potential to completely transform the digital user experience. Modern businesses are also reaping the benefits of these technologies, resulting in a highly competitive industry.
Although the terms Augmented Reality and Virtual Reality are frequently used interchangeably, the two technologies are not interchangeable. The projection of virtual information to enhance the viewer’s native environment is referred to as Augmented Reality. Virtual Reality, on the other hand, is a term that refers to technology that immerses a viewer in a completely simulated environment.
Regardless, both Augmented Reality and Virtual Reality aim to provide the user with an immersive digital experience. Companies looking for ways to accelerate business growth and other key metrics like conversion rates, retention rates, and profit margins will see real, measurable benefits from them.
Role Of AR & VR In Transforming Modern Businesses
These days, Augmented and Virtual Reality are two critical components for businesses. Many business projects have improved as a result of AR and VR. There are also various training programs to teach people how to use them.
VR and AR are demonstrating business benefits, from helping to improve productivity to connecting with customers in new and unique ways and ensuring that businesses are employing the right people with the right skills, as VR hardware becomes more widely available and affordable, coupled with advances in software technology.
Furthermore, Virtual Reality and Augmented Reality can help businesses cut costs and improve their environmental credentials.
Best AR & VR Trends To Look Out For In 2022
Companies looking for ways to accelerate business growth and other key metrics like conversion rates, retention rates, and profit margins will find real, measurable benefits from AR and VR.
Here are some key trends that demonstrate how these twin technologies can aid e-commerce business growth:
- AR-based Interior Navigation
Leveraging advanced technology for indoor navigation is one of the fastest-growing trends. AR could be the most promising technology for this application. AR-based navigation apps can direct you where to go inside a building or structure, similar to how a GPS would direct you to a requested location using cues and directions from the outside.
These Augmented Reality apps can show you how to get to any product, software, or location fun and engagingly. Without relying on anyone else, this will provide a better user experience.
The most straightforward application of AR/VR would be incorporating it into marketing campaigns. Facebook and other social media platforms already have the ability to publish Augmented Reality ads. In the age of social distancing, these immersive experiences also help raise brand awareness, visually differentiate a business from competitors, and make engaging with customers possible.
For e-commerce platforms, Google is also rolling out a “view in 3D” mobile search result feature. Customers will be able to use augmented Reality to view your product as if it were right in front of their eyes if your product is optimized to rank high enough on search engine result pages.
- Remote Assistance Through AR and VR
With advances in AR and VR, remote collaboration and assistance can become much easier and more seamless. It may be possible for technicians to monitor issues at the site in real-time without physically being there. They can simply examine the situation and transfer data to remote customers using their phones and laptops, which can remain locked on their screens.
- AR & VR In Automotive Industry
Self-driving cars are gaining popularity and excitement at a rapid pace. People are looking forward to the day when they will be able to purchase these vehicles at a reasonable price. The integration of AR in self-driving cars, on the other hand, is the most surprising aspect.
Automotive companies and businesses are looking to use technology such as in-car Augmented Reality and voice assistants to improve people’s commutes in the future.
- Accelerated Growth Of AR/VR with 5G
If we think we understand AR now, 5G will fundamentally change our perspective in the coming years. The new and improved mobile network speed standard will boost cloud transfer speeds and processing speeds and provide a more stable connection to create virtual images and give a better visual experience.
Furthermore, even in situations where only lower bandwidth is available, 5G will improve the network experience. Better AR experiences will be possible without the use of prohibitively expensive devices and headsets.
- Growing Popularity Of AR & VR In Retail & Shopping Industries
Retail outlets have been focusing on providing virtual shopping experiences since the dawn of online shopping and e-commerce. Retailers such as Kohls, Lacoste, and Sephora have adopted this practice.
Other brands have set up virtual trial rooms for clients and customers. They can try and sample products from the comfort of their own homes before purchasing them. Remote operations have become a way of life as the Covid-19 pandemic has spread. As a result, virtual retail experiences are becoming increasingly popular and, more importantly, necessary. Augmented Reality is ideally suited to meet this requirement.
Conclusion
For e-commerce businesses, the benefits of Augmented Reality and Virtual Reality are genuine and verifiable, and their future trends are especially promising. While the trends mentioned above are still in early stages, they are already yielding results for businesses ranging from furniture to automobiles.
As a result, investing in AR and VR is a surefire way to boost sales, reduce product returns, and increase customer loyalty.
