The Role Operations Plays In Marketing

Marketing Podcast with Sara Nay

In this episode of the Duct Tape Marketing Podcast, I interview Sara Nay. Sara is the COO at Duct Tape Marketing, Co-Founder at Spark Lab Consulting, and host of the Agency Spark Podcast.

Key Takeaway:

Marketing systems and operations systems are two halves to a whole company – bringing the two together can give you the full picture and ultimately, effective control over your organization. In this episode, I talk with Sara Nay about her responsibilities as COO at Duct Tape Marketing, the role operations plays in marketing, and how creating and utilizing systems can help you double down on what’s working and avoid spinning your wheels on what’s not.

Questions I ask Sara Nay:

• [1:22] What does being COO of Duct Tape Marketing look like?
• [1:48] How does the COO work with the CEO?
• [2:51] What’s been the hardest thing for you to learn or adapt to in your role?
• [4:10] How do you think it’s different working with family?
• [5:25] What role does operations really play in marketing?
• [7:29] Could you talk a little bit about operationalizing marketing so that you can deliver it consistently and in a repeatable manner?
• [12:35] How do you view your system as a way to get better?
• [15:18] Where could we make improvements after somebody becomes a customer and how do we connect marketing and operations and then add systems?
• [18:31] Could you talk a little bit about what you do with Spark Lab when someone comes to you who is trying to take this operationalized approach?
• [20:42] Could you tell us where people can find that and find out more about Spark Lab consulting?

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