HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.
Let’s take a look at the biggest HubSpot updates for February 2025.
Updates managers will love
Updates HubSpot admins will love
Dig deeper: 4 expert-backed ways to get more from HubSpot Breeze AI
HubSpot updates managers shouldn’t miss
Remix multiple pieces of content for higher-quality repurposing
What’s new: HubSpot’s Remix tool now allows you to start a Remix using multiple pieces of content at once, giving AI more context to generate better results.
How it helps you
Repurposing content just got smarter. By combining multiple sources, Remix can produce higher-quality, more unique outputs tailored to your needs. This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance.
Status: Private Beta
Applicable HubSpot Hubs: Content Hub
Applicable HubSpot Tiers: Pro
Optimize conversions with A/B testing for CTAs
What’s new: You can now run A/B tests on CTAs created with the new editor, allowing you to compare two variations based on clicks and views to determine the best performer.
How it helps you
This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions. With a 50/50 traffic split, you can make data-driven decisions to maximize engagement. Currently, A/B tests are available for CTAs placed on your website, with email CTA testing not yet supported.
Status: Private Beta
Applicable HubSpot Hubs: Marketing Hub, Content Hub
Applicable HubSpot Tiers: Professional, Enterprise
More granular revenue tracking with line-item revenue reports
What’s new: HubSpot’s new reporting feature analyzes revenue based on line items in deals, using billing start dates instead of deal close dates for more precise revenue tracking.
How it helps you
Sales managers can now forecast revenue more accurately without custom objects or third-party tools. This feature enables you to track monthly recurring revenue from both closed and open deals, monitor revenue by individual products, and identify potential revenue gaps before they impact operations. With clearer insights, you can make better data-driven decisions about resource allocation and sales strategy.
Status: Private Beta
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Professional, Enterprise
Track and improve team performance with the Sales Performance Workspace
What’s new: HubSpot’s new Sales Performance Workspace gives Sales Managers a centralized dashboard to monitor team performance, track goals, and identify coaching opportunities with AI-driven insights.
How it helps you
Sales Managers no longer need to spend hours analyzing data manually. The Summary tab provides AI-powered insights into coaching opportunities, risks and trends, while the My Team tab offers individual rep performance metrics. This workspace helps managers quickly spot issues, refine strategies, and ensure quarterly goals stay on track—all while streamlining access to key reports and analysis tools.
Status: Private Beta
Applicable HubSpot Hubs: Sales Hub
Applicable HubSpot Tiers: Professional, Enterprise
Measure CTA performance with attributed form submission data
What’s new: You can now track how many form submissions resulted from users clicking a CTA, helping you better assess CTA performance and conversion impact.
How it helps you
This update gives managers deeper insights into how CTAs drive conversions. You can see the number of attributed submissions, the submission rate (submissions/clicks), and even a list of contacts who filled out a form after recently clicking a CTA. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.
Status: Live
Applicable HubSpot Hubs: Marketing Hub, CMS Hub
Applicable HubSpot Tiers: Starter, Professional, Enterprise
Embed custom dashboards in the Customer Success Workspace
What’s new: Customer success managers can now embed custom dashboards directly into their Customer Success Workspace, providing instant access to key metrics without leaving their workflow.
How it helps you
This update eliminates the need to switch between areas of the HubSpot platform, ensuring that critical insights are always accessible. By embedding a dashboard of your choice in a new tab in the workspace, managers can make faster, data-driven decisions, improve collaboration, and streamline performance tracking. With key metrics readily available, teams can focus on delivering better customer outcomes with less friction.
Status: Private Beta
Applicable HubSpot Hubs: Service Hub
Applicable HubSpot Tiers: Professional, Enterprise
Preview dark mode in the marketing email editor
What’s new: HubSpot’s Marketing Email Editor now includes a Dark Mode preview, allowing you to see how emails will render in dark mode before sending.
How it helps you
Many email clients automatically adjust emails for dark mode, which can impact readability and branding. With this update, marketers can ensure their emails look great in both light and dark modes, reducing formatting issues and improving engagement. By previewing dark mode rendering, you can optimize your designs for a consistent experience across all devices.
Status: Live
Applicable HubSpot Hubs: Marketing Hub
Applicable HubSpot Tiers: All Tiers
Forecast multiple revenue outcomes with custom date and currency properties
What’s new: HubSpot now allows teams to create custom forecasts using any deal date property and any deal amount property marked as a currency field.
How it helps you
This update gives managers greater flexibility in forecasting by allowing them to base predictions on the most relevant revenue metrics. Instead of relying only on close dates and deal amounts, teams can now forecast revenue based on key dates like start or delivery dates and use alternative amount properties like gross profit, ARR, or MRR. This ensures more accurate and meaningful revenue tracking.
Status: Public Beta
Applicable HubSpot Hubs: Sales Hub, Service Hub
Applicable HubSpot Tiers: Professional, Enterprise
HubSpot updates admins shouldn’t miss
Easily access and customize meeting data in HubSpot
What’s new: HubSpot now provides a meetings index page where admins can view all meetings booked through scheduling pages, the CRM, or external calendar syncs. Custom properties can also be added for improved reporting. Similar index pages are now available for notes, postal mail, and communications (WhatsApp, LinkedIn, SMS).
How it helps you
Admins can now access all meetings in one place, making it easier to track, manage, and report on scheduling activity. The ability to add custom properties means you can tailor reporting to your team’s needs, gaining deeper insights into meeting trends and outcomes. With additional index pages for other communications, HubSpot provides more centralized data visibility for admins.
Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers
Automate exchange rate updates for more accurate multi-currency management
What’s new: HubSpot admins can now schedule automatic exchange rate updates monthly, quarterly, or annually, eliminating manual updates and ensuring accurate currency conversions.
How it helps you
Managing exchange rates manually is time-consuming and increases the risk of financial discrepancies. This update ensures consistent and up-to-date currency values, reducing errors and saving time. Closed deals will retain the exchange rate at the time of closing, preserving financial accuracy in reporting and forecasting. With this automation, admins can focus on higher-value tasks instead of manual currency updates.
Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Starter, Professional, Enterprise
Automatically track deal progress with new stage calculated properties
What’s new: HubSpot now offers two new default deal properties—”Date entered current stage” and “Time in current stage”—to help track how long deals remain in a given stage.
How it helps you
These properties give admins better visibility into deal progression, making it easier to spot stalled deals and pipeline bottlenecks. You can use them in reports, workflows, and views to automate follow-ups, prioritize high-risk deals, and assess sales performance more accurately. This update helps teams proactively manage deals and optimize pipeline efficiency.
Status: Live
Applicable HubSpot Hubs: Sales, Marketing, and Operations Hubs
Applicable HubSpot Tiers: Professional, Enterprise
Add color to CRM properties for faster insights
What’s new: You can now apply colors to property options, making it easier to visually differentiate records across the CRM.
How it helps you
This update enhances data clarity by allowing admins to quickly identify key information at a glance. For example, you can color-code a custom “status” property with red, yellow, and green to highlight blockers or categorize leads and deals for better organization. These visual cues make it easier to scan records, prioritize actions, and improve workflow efficiency.
Status: Public Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers
Customize and clone default cards on CRM records
What’s new: HubSpot now allows you to edit default record cards and clone both default and custom cards, offering greater flexibility and consistency across record pages.
How it helps you
Record pages display critical business data, but customizing which information to display required you to delete and replace HubSpot’s default property cards. Now, you can update what appears on these default cards directly, apply changes across all views and easily duplicate cards for consistency. This enhanced customization streamlines data organization, improves efficiency, and ensures teams have the right information at their fingertips.
Status: Live
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: All Tiers
Automate AI-powered decisions with the ‘Ask Breeze’ workflow action
What’s new: HubSpot introduces the ‘Ask Breeze’ workflow action, enabling AI-powered analysis, summarization, and categorization of data within automated workflows.
How it helps you
This update brings AI-driven decision-making directly into your workflows. Instead of manually sorting data, ‘Ask Breeze’ can analyze and categorize information in real time. For example, it can research a company’s domain name to determine its industry and automatically sort it into the correct list. It can also generate hyper-personalized content for marketing emails (Marketing Enterprise only). Additionally, the new Breeze Summarize Record action (private beta) allows AI to quickly summarize CRM records for deeper insights.
Status: Public Beta
Applicable HubSpot Hubs: Marketing, Sales, Service, Operations
Applicable HubSpot Tiers: Professional, Enterprise
Analyze CRM data faster with the new index page report view
What’s new: HubSpot now offers a report view type that integrates reporting directly into CRM index pages, making it easier to visualize and analyze filtered data.
How it helps you
This update allows admins to quickly generate simple reports right within the CRM index view, using the same filters already applied. Instead of switching between record views and reporting tools, users can instantly access insights and perform key actions in one place, improving efficiency and decision-making.
Status: Private Beta
Applicable HubSpot Hubs: All Hubs
Applicable HubSpot Tiers: Professional, Enterprise
Build workflows faster with a redesigned creation process
What’s new: You can now start building workflows without selecting an object type first, allowing you to explore all available triggers before finalizing your choice.
How it helps you
Previously, users had to commit to an object type before seeing available triggers, often leading to confusion or unnecessary restarts. With this update, admins can browse triggers first, ensuring they select the best fit for their workflow. This streamlined process reduces clicks, speeds up workflow creation and makes it easier for new users to navigate HubSpot’s automation tools.
Status: Private Beta
Applicable HubSpot Hubs: Marketing, Sales, Service, Operations
Applicable HubSpot Tiers: Professional, Enterprise
Until next time
This month’s HubSpot updates emphasize smarter automation, deeper analytics and greater customization to help teams work more efficiently. With improvements in forecasting, content repurposing, and CRM management, HubSpot continues to refine its platform. Stay tuned for next month’s updates as HubSpot continues to evolve.
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