HubSpot buying B2B data source ClearBit

HubSpot announced today that it is buying B2B data provider ClearBit, bolstering the Boston-based CRM platform with third-party company data from millions of businesses.

In addition to that HubSpot will be getting the other company’s 400,0000+ users and more than 1,500 business customers. Terms of the deal have not been announced yet. ClearBit was valued at $250 million as of January 2019, according to data from Pitchbook 

“By joining forces with HubSpot, the industry’s most loved B2B customer platform, we will unlock a whole new level of value for our customers and help all of B2B grow better,” Matt Sornson, co-founder and CEO of Clearbit, said in a statement. 

Dig deeper: How to use HubSpot’s AI tools in your sales and marketing

Clearbit has been available to HubSpot customers via the HubSpot App Marketplace since 2019. When the sale is finalized, Clearbit will be a wholly owned subsidiary of HubSpot and eventually integrated into HubSpot’s customer platform.

 “HubSpot’s AI-powered customer platform combined with Clearbit’s data will create a powerful, winning combination for our customers,” Yamini Rangan, CEO of HubSpot, said in a statement.

Why we care. On the one hand, integrating ClearBit’s business data into HubSpot will likely be a significant benefit for users. On the other hand, ClearBit’s absence as an independent data source may decrease competition in that space, driving up prices.

function getCookie(cname) {
let name = cname + “=”;
let decodedCookie = decodeURIComponent(document.cookie);
let ca = decodedCookie.split(‘;’);
for(let i = 0; i <ca.length; i++) {
let c = ca[i];
while (c.charAt(0) == ' ') {
c = c.substring(1);
}
if (c.indexOf(name) == 0) {
return c.substring(name.length, c.length);
}
}
return "";
}
document.getElementById('munchkinCookieInline').value = getCookie('_mkto_trk');

The post HubSpot buying B2B data source ClearBit appeared first on MarTech.

Original Source Link