• Fair Use Disclaimer
  • Terms and Conditions
  • Social Media Disclaimer
  • Privacy Policy
  • Medical Disclaimer
  • FTC Compliance
  • Earnings Disclaimer
  • DMCA Compliance
  • Copyright Notice
  • Anti-Spam Policy
  • Contact
    • About
InfluencerWorldDaily.com
  • Home
  • Business

    Elon Musk sets aside his strained relationship with Joe Biden to meet with top White House aides

    Sam Bankman-Fried tried to influence witness through Signal: DOJ

    Can Freedom of Speech Destroy Freedom of Speech?

    Can Freedom of Speech Destroy Freedom of Speech?

    Goodyear to Cut 500 Jobs, Warns of Earnings Shortfall

    Inflation drops and consumer spending slows in latest December report

    Adani shares fall further as it weighs legal action against Hindenburg

  • Politics

    I’m George Santos, And How Lucky Are You To Meet Me

    The Stupid, It Burns … Books!

    Can Freedom of Speech Destroy Freedom of Speech?

    Can Freedom of Speech Destroy Freedom of Speech?

    Congressional Florida Man Gives Out Dummy Grenades To Fellow Republican Dummies

    Deranged Fox News Hunter Biden Fantasies Gettin’ Kinda Weird, Y’all. Yes, Just Now.

    North Dakota Republican Declares LITTERBOX EMERGENCY. Don’t Laugh At Her, She Is A Child Of God!

  • Marketing

    The Role of Technology in Advancing Digital Transformation

    Does your organization need a call analytics platform?

    Why we care about marketing compliance

    3 email marketing shifts to make in 2023

    Top 3 priorities for your 2023 B2B marketing strategy

    37 questions to ask call analytics vendors during the demo

  • CEO

    Reshoring Revolution: A Special Report

    4 Things Investors Look for in Company Leaders

    Creating Connections

    Accelerating energy transition with human centricity

    An Ask Me Anything Session

    Developing a Business Coalition to Bolster Your Local Community

  • Fashion

    Hailey Bieber Debuts New Box Bob

    See How Style Girls Are Rocking Leggings In 2023

    The 15 Best Leather Dresses From Mini To Midi & More

    French luxury group LVMH’s revenue grows 23% to €79.2 bn in FY22

    Spring/Summer 2023 Fashion Trends: 21 Expert-Approved Looks

    Pregnancy Clothes Are Far From Boring Now

  • Music

    Linkin Park launch mysterious ‘Numb’-referencing countdown

    The Reytons land first Number 1 album with ‘What’s Rock And Roll?’ – Music News

    Paramore Tops Alternative Airplay Chart for First Time – Billboard

    Elton John gig in Auckland cancelled just minutes before stage time after huge floods

    Tom Grennan announces new album – Music News

    How to Watch ‘The 1619 Project’ on Hulu for Free – Billboard

  • Film

    Great Movies That Got Zero Oscar Nominations

    Titans Ending Means We Lose More On-Screen Superhero Diversity

    Mrs. Catherine Stovall (1919-2023) | Tributes

    ‘M3GAN’ Is Now Available on Watch at Home

    10 2022 Movies That Deserved An Oscar Nomination For Best Picture

    Sundance 2023: A Little Prayer, Eileen, Bad Behaviour

  • Television

    Law & Order: Season 22 Ratings – canceled + renewed TV shows

    Teresa Giudice throws major shade in RHONJ tagline

    The Last of Us TV Show on HBO: Season One Viewer Votes – canceled + renewed TV shows

    Iggy Azalea has a laugh in red bikini for photo shoot

    Family Guy: Season 21 Ratings (2022-23) – canceled + renewed TV shows

    Luana Alonso shows passion for fitness with sweat session

  • Books

    MURDER GROVE | Kirkus Reviews

    New Jesmyn Ward Novel LET US DESCEND Coming in October

    The Buzziest Books of January | 2023

    Beacon Audiobooks Releases “Wake the Neighbors” By Author Richard Adamson

    Beacon Audiobooks Releases “Wake the Neighbors” By Author Richard Adamson

    Author W.A. Holmes Releases New Novel “The Ravenwood Curse”

    Author W.A. Holmes Releases New Novel “The Ravenwood Curse”

    WOLFGANG IN THE WILD | Kirkus Reviews

  • Social Media

    Musk Meets Top Congressional Leaders To Ensure Twitter ‘Fair To Both Parties’

    Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

    Trump Is Returning To Facebook – Should Measures Be Taken To Keep Him In Check?

    Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

    The Most Visited Websites in the World – 2023 Edition [Infographic]

    The Most Visited Websites in the World – 2023 Edition [Infographic]

    Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

  • Contact
    • About
  • Home
  • Business

    Elon Musk sets aside his strained relationship with Joe Biden to meet with top White House aides

    Sam Bankman-Fried tried to influence witness through Signal: DOJ

    Can Freedom of Speech Destroy Freedom of Speech?

    Can Freedom of Speech Destroy Freedom of Speech?

    Goodyear to Cut 500 Jobs, Warns of Earnings Shortfall

    Inflation drops and consumer spending slows in latest December report

    Adani shares fall further as it weighs legal action against Hindenburg

  • Politics

    I’m George Santos, And How Lucky Are You To Meet Me

    The Stupid, It Burns … Books!

    Can Freedom of Speech Destroy Freedom of Speech?

    Can Freedom of Speech Destroy Freedom of Speech?

    Congressional Florida Man Gives Out Dummy Grenades To Fellow Republican Dummies

    Deranged Fox News Hunter Biden Fantasies Gettin’ Kinda Weird, Y’all. Yes, Just Now.

    North Dakota Republican Declares LITTERBOX EMERGENCY. Don’t Laugh At Her, She Is A Child Of God!

  • Marketing

    The Role of Technology in Advancing Digital Transformation

    Does your organization need a call analytics platform?

    Why we care about marketing compliance

    3 email marketing shifts to make in 2023

    Top 3 priorities for your 2023 B2B marketing strategy

    37 questions to ask call analytics vendors during the demo

  • CEO

    Reshoring Revolution: A Special Report

    4 Things Investors Look for in Company Leaders

    Creating Connections

    Accelerating energy transition with human centricity

    An Ask Me Anything Session

    Developing a Business Coalition to Bolster Your Local Community

  • Fashion

    Hailey Bieber Debuts New Box Bob

    See How Style Girls Are Rocking Leggings In 2023

    The 15 Best Leather Dresses From Mini To Midi & More

    French luxury group LVMH’s revenue grows 23% to €79.2 bn in FY22

    Spring/Summer 2023 Fashion Trends: 21 Expert-Approved Looks

    Pregnancy Clothes Are Far From Boring Now

  • Music

    Linkin Park launch mysterious ‘Numb’-referencing countdown

    The Reytons land first Number 1 album with ‘What’s Rock And Roll?’ – Music News

    Paramore Tops Alternative Airplay Chart for First Time – Billboard

    Elton John gig in Auckland cancelled just minutes before stage time after huge floods

    Tom Grennan announces new album – Music News

    How to Watch ‘The 1619 Project’ on Hulu for Free – Billboard

  • Film

    Great Movies That Got Zero Oscar Nominations

    Titans Ending Means We Lose More On-Screen Superhero Diversity

    Mrs. Catherine Stovall (1919-2023) | Tributes

    ‘M3GAN’ Is Now Available on Watch at Home

    10 2022 Movies That Deserved An Oscar Nomination For Best Picture

    Sundance 2023: A Little Prayer, Eileen, Bad Behaviour

  • Television

    Law & Order: Season 22 Ratings – canceled + renewed TV shows

    Teresa Giudice throws major shade in RHONJ tagline

    The Last of Us TV Show on HBO: Season One Viewer Votes – canceled + renewed TV shows

    Iggy Azalea has a laugh in red bikini for photo shoot

    Family Guy: Season 21 Ratings (2022-23) – canceled + renewed TV shows

    Luana Alonso shows passion for fitness with sweat session

  • Books

    MURDER GROVE | Kirkus Reviews

    New Jesmyn Ward Novel LET US DESCEND Coming in October

    The Buzziest Books of January | 2023

    Beacon Audiobooks Releases “Wake the Neighbors” By Author Richard Adamson

    Beacon Audiobooks Releases “Wake the Neighbors” By Author Richard Adamson

    Author W.A. Holmes Releases New Novel “The Ravenwood Curse”

    Author W.A. Holmes Releases New Novel “The Ravenwood Curse”

    WOLFGANG IN THE WILD | Kirkus Reviews

  • Social Media

    Musk Meets Top Congressional Leaders To Ensure Twitter ‘Fair To Both Parties’

    Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

    Trump Is Returning To Facebook – Should Measures Be Taken To Keep Him In Check?

    Twitter Works to Update Code Amid Complaints of Reduced Reach and Engagement

    The Most Visited Websites in the World – 2023 Edition [Infographic]

    The Most Visited Websites in the World – 2023 Edition [Infographic]

    Google Outlines Ongoing Efforts to Combat China-Based Influence Operations Targeting Social Apps

  • Contact
    • About
No Result
View All Result
InfluencerWorldDaily.com
No Result
View All Result
Home Marketing

Getting started with the Agile Marketing Navigator: Aligning on a Guidepoint

by admin
May 26, 2022
in Marketing


We recently introduced you to Agile Marketing Navigator, a flexible framework for navigating agile marketing for marketers, by marketers. We also held a Zoom meeting to discuss the Navigator with members of the agile marketing community.

The Navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation. Over the next several weeks, we’ll dive into each piece and give you practical, actionable ways to use them at your company.

The collaborative planning workshop

To begin with, we’ll start at the top with the Collaborative Planning Workshop. The Collaborative Planning Workshop brings alignment to what the team is trying to achieve and empowers marketers to focus on customer value and business outcomes over activity and outputs. This session should happen quarterly or at the start of any large campaign or initiative.

Where most agile frameworks begin with the backlog of work for the team, we found it very important to start at a higher level and ensure alignment is happening between the agile marketing team and the key stakeholders asking for work from the team. 

One of the biggest challenges we’re addressing with the Collaborative Planning Workshop is the disconnect between the stakeholders who ask for work and the team on the hook for delivery. Way too often, the people setting the marketing strategy and the designers, copywriters, social media specialists and others don’t have a seat at the adult table. Work comes to them in the form of the creative brief via an electronic system, but there’s no conversation. They aren’t being treated like marketers but rather as producers of output. 

The Collaborative Planning Workshop is just what it says—a collaborative conversation where everyone is on an equal playing field and striving towards successful outcomes.


Get the daily newsletter digital marketers rely on.


The Guidepoint

This framework begins with everyone understanding the actual business reasons for success and alignment on a Guidepoint. Here’s how we define the Guidepoint in the Agile Marketing Navigator:

“The Guidepoint helps the team and stakeholders navigate what success looks like for an upcoming campaign or project. Stakeholders come to the workshop with a business goal for the organization. During the workshop, the group comes up with a short written description, called a Guidepoint, of what success looks like for this marketing initiative and how it aligns to the organization’s goals.”

The Guidepoint is the connective tissue that rolls upward and downward in the organization. It’s often the forgotten middle layer between what the stakeholder is on the hook for and the tactics executed by the marketing team to achieve success.

The Guidepoint aligns the agile marketing team and stakeholders on a shared purpose and creates a focus on the team’s outcomes. It also helps with prioritization, so work that’s not aligned gets a lower priority or isn’t done at all.

Read next: Freeing agile marketing from its software development roots

Here are a few example scenarios to get you started:

Industry: Healthcare

Business Goal: Acquire an additional 5,000 new patients during the first year after the grand opening of our new hospital.

Guidepoint: Create a campaign targeting elective surgery candidates that generates 1,500 leads that ultimately generate a higher than average conversion rate than the industry average.

Industry: Retail

Business Goal: Increase cart checkout dollar amounts by 10 percent over last year.

Guidepoint: Launch a campaign targeting suggestive add-on purchases, moving the average cart checkout price to $50.

Industry: Financial Services

Business Goal: Generate a 25% increase in our personal finance app downloads in 2022.

Guidepoint: Generate an average of 50 new downloads apps with an activation rate of 25%.

Ideally, you have an agile marketing team formed with a straight line to a stakeholder and business goals that need to be achieved, which makes it pretty easy to focus on a single Guidepoint at a time. 

However, many marketing teams haven’t streamlined this way and must support multiple lines of business at once. In those cases, we suggest no more than three Guidepoints at once for the team, or they’ll quickly lose focus. If this becomes problematic, the marketing owner on the team will need to work with key leaders to determine the most important business goals for the organization and prioritize them accordingly. Some teams have had great success determining percentages of time each stakeholder gets based on the business value of their line of business.

We can only succeed for a clear, focused outlook on what success looks like for the marketing team and the organization as a whole.


Many marketers struggle to apply agile marketing in a way that adds value to team members. Learn how to break that pattern in this free e-book, “MarTech’s Guide to agile marketing for teams”.

Click here to download!



Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About The Author

Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all.”



Original Source Link

admin

admin

Related Posts

Marketing

The Role of Technology in Advancing Digital Transformation

January 28, 2023
Marketing

Does your organization need a call analytics platform?

January 28, 2023
Marketing

Why we care about marketing compliance

January 27, 2023
Next Post

Amy Duggar King reacts to Josh Duggar's sentence, says 'probably the prisoners will also take care of him'

Home Entertainment Guide: May 2022 | TV/Streaming

Interview with Jason Creed, Author of Unmitigated Violence

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Latest Posts

MURDER GROVE | Kirkus Reviews

8 mins ago

Great Movies That Got Zero Oscar Nominations

26 mins ago

Law & Order: Season 22 Ratings – canceled + renewed TV shows

4 hours ago

The Role of Technology in Advancing Digital Transformation

4 hours ago

Reshoring Revolution: A Special Report

5 hours ago

Hailey Bieber Debuts New Box Bob

5 hours ago

Musk Meets Top Congressional Leaders To Ensure Twitter ‘Fair To Both Parties’

5 hours ago

Linkin Park launch mysterious ‘Numb’-referencing countdown

5 hours ago

Elon Musk sets aside his strained relationship with Joe Biden to meet with top White House aides

6 hours ago

I’m George Santos, And How Lucky Are You To Meet Me

6 hours ago

Categories

  • Books (1,669)
  • Business (2,223)
  • CEO (1,172)
  • Events (3)
  • Fashion (1,938)
  • Film (2,211)
  • Interviews (3)
  • Marketing (1,142)
  • Music (2,237)
  • News (5)
  • Politics (1,144)
  • Social Media (1,131)
  • Television (2,227)
No Result
View All Result
get paid to do simple media jobs online

Editor's Picks

I Practically Collect Zara Blazers—Here Are 25 I Love

4 Things Investors Look for in Company Leaders

10 2022 Movies That Deserved An Oscar Nomination For Best Picture

Madewell Spring 2023 Denim Collection

I’m George Santos, And How Lucky Are You To Meet Me

Two Door Cinema Club and The Wombats announce London show

Archives

  • January 2023
  • December 2022
  • November 2022
  • October 2022
  • September 2022
  • August 2022
  • July 2022
  • June 2022
  • May 2022

Trending

Film

‘Titans’ and ‘Doom Patrol’ Ending at HBO Max

by admin
January 26, 2023

Both shows will be no more after their upcoming seasons. Continue reading… Original Source Link

The Stories We Tell Ourselves Make—or Break—Our Negotiations

January 22, 2023

The 7 Best Petite Jeans Available at Topshop, H&M and ASOS

January 23, 2023

Creating Connections

January 27, 2023

Book Riot’s Deals of the Day for January 24, 2023

January 25, 2023

Editors Picks

‘White Noise’: watch the surreal LCD Soundsystem dance scene

January 3, 2023

What is the Metaverse?

July 8, 2022

3 simple steps to automating content creation for businesses

November 14, 2022

Category

  • Books (1,669)
  • Business (2,223)
  • CEO (1,172)
  • Events (3)
  • Fashion (1,938)
  • Film (2,211)
  • Interviews (3)
  • Marketing (1,142)
  • Music (2,237)
  • News (5)
  • Politics (1,144)
  • Social Media (1,131)
  • Television (2,227)

Readers Picks

MURDER GROVE | Kirkus Reviews

January 28, 2023

Great Movies That Got Zero Oscar Nominations

January 28, 2023

Law & Order: Season 22 Ratings – canceled + renewed TV shows

January 28, 2023

© 2022 Copyright - InfluencerWorldDaily.com - All Rights Reserved

No Result
View All Result
  • Home
  • Business
  • Politics
  • Marketing
  • CEO
  • Fashion
  • Music
  • Film
  • Television
  • Books
  • Social Media
  • Contact
    • About

© 2022 Copyright - InfluencerWorldDaily.com - All Rights Reserved

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
Cookie SettingsAccept All
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT