This year, with headliners like Frank Ocean and Bad Bunny, the latter who is the first Latine artist to headline the festival in its history, the desert will again be turned into a playground and party hub. But for Jenna Ortega, who grew up outside of Palm Springs in La Quinta, Coachella Valley represents the exact opposite: It’s home. “It’s somewhere I can take my mind off things and just hang out with friends and family,” she tells Refinery29 Somos in a Zoom interview about her new campaign as the face of Adidas’ spring/summer 2023 collection. “Now that I’ve lived in L.A. a couple years, I think it makes me appreciate the slow pace and the tight-knit community that’s over in the Coachella Valley.”