The Cradle to Cradle Certified Circularity certification is awarded by the Cradle to Cradle Products Innovation Institute, an international nonprofit and one of the world’s leading organizations advancing a circular economy where products are designed for their next life rather than disposal. Through its science-based certification program used globally across industries, the Cradle to Cradle Products Innovation Institute independently assesses products against rigorous sustainability performance. Within circularity, each of these Crocs products passed requirements on circular sourcing, circular design and circular system.
US-based Crocs has achieved Cradle to Cradle Certified Circularity Gold Version 5.0 for its Classic Clog, Bae Clog and Keep It Going Classic Clog.
The products contain an average of 29, 36 and 42 per cent recycled material, respectively, on a mass balance basis.
Around 31 per cent of Crocs shoes globally now hold this certification, supporting the brand’s circularity and sustainability goals.
For consumers, this certification serves as a credible, third-party signal that a product has been designed with circularity in mind and evaluated against one of the industry’s leading standards. It helps shoppers make more informed purchasing decisions by providing independent validation of how materials are sourced, used and ultimately recovered.
“Innovation has always been at the heart of the Crocs brand, and this achievement highlights how innovation can extend beyond comfort and style and into circular systems for positive impact,” said Deanna Bratter, Chief Sustainability & Compliance Officer, Crocs, Inc. “We’re proud of this milestone and remain focused on identifying new opportunities to advance circularity and sustainability across the Crocs brand.”
With this certification, the Cradle to Cradle Products Innovation Institute recognizes the circular design characteristics of Crocs’ iconic molded footwear and proprietary Croslite material. Crocs’ Croslite material composition and design help enable its shoes to be repurposed into new uses. Shoe recovery and collection through initiatives like the Old Crocs. New Life. takeback program is available in 345 stores in 10 countries across three continents.
“We’re proud to recognize Crocs for achieving Cradle to Cradle Certified Circularity Gold based on Version 5.0, and to support a brand that is advancing circular design at scale,” said Nienke Steen, Director of Consumer Products & Textiles at the Cradle to Cradle Products Innovation Institute. “As one of the world’s most recognizable footwear brands, Crocs demonstrates how circularity can be integrated into products reaching millions of consumers. This achievement represents meaningful progress for the industry and a credible signal to consumers that a product was designed for circularity.”
At Crocs, circularity means designing products with their next life in mind and creating pathways to keep materials in use for as long as possible. Through thoughtful material choices, innovative product design, and Old Crocs. New Life., the brand helps enable worn shoes to be reused, recycled into Crocs Shred and transformed into new products and applications. Crocs’ vision to advance a more circular future and reduce its waste combines product innovation, industry collaboration, and consumer participation.
Crocs Classic Clogs have achieved Cradle to Cradle (C2C) Certified Circularity Gold (version 5.0). The certification has verified Classic Clogs have been assessed against circularity criteria for design, material use, takeback and recovery, and contain 29.1 – 30.0% recycled material on a mass balance basis. In a mass balance approach, recycled content is allocated to this specific product through a chain-of-custody system that tracks recycled material inputs across production of the whole product group.
Crocs Bae Clogs have achieved Cradle to Cradle (C2C) Certified Circularity Gold (version 5.0). The certification has verified Bae Clogs have been assessed against circularity criteria for design, material use, takeback and recovery, and contain 35.9% – 36.7% recycled material on a mass balance basis. In a mass balance approach, recycled content is allocated to this specific product through a chain-of-custody system that tracks recycled material inputs across production of the whole product group.
Crocs Keep It Going Classic Clogs have achieved Cradle to Cradle (C2C) Certified Circularity Gold (version 5.0). The certification has verified Keep It Going Classic Clogs have been assessed against circularity criteria for design, material use, takeback and recovery, and contain 42.1% – 43.4% recycled material on a mass balance basis. In a mass balance approach, recycled content is allocated to this specific product through a chain-of-custody system that tracks recycled material inputs across production of the whole product group.
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Fibre2Fashion News Desk (MS)
