This partnership marks the brand’s expansion into a comprehensive intimates category, including shapewear, loungewear, sleepwear, intimate accessories and other foundational essentials. The new category builds on the brand’s heritage, introducing thoughtfully crafted intimates designed for today’s consumer.
Adrienne Vittadini has partnered with Sweet Apparel Inc. to expand into women’s intimate apparel across the US and Canada.
The range will include shapewear, loungewear, sleepwear and essentials.
Backed by Authentic Brands Group, the move aims to blend timeless style with comfort while leveraging strong manufacturing and distribution expertise.
“Adrienne Vittadini represents timeless style and everyday elegance,” said Christina Martin Pieper, Executive Vice President, Lifestyle at Authentic. “Our partnership with Sweet Apparel Inc. allows us to expand the brand into a complementary category. Sweet Apparel’s expertise in intimate apparel development and distribution makes them an ideal partner to deliver these products at scale across North America.”
Adrienne Vittadini is owned by Authentic Brands Group (Authentic), a global brand development and licensing platform. The partnership reflects Authentic’s approach to growing its brands through best-in-class partners across key product categories and markets.
“We are excited to collaborate with Authentic Brands Group to grow the Adrienne Vittadini brand within the intimate apparel space,” said Joseph Hamra, CEO at Sweet Apparel Inc. “Our focus will be on delivering elevated essentials that align with the brand’s aesthetic while meeting the performance, comfort and fit expectations of today’s consumer.”
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Fibre2Fashion News Desk (RM)
