These Perfume Dupes Smell So Expensive

With brands such as Jo Loves (which was founded by fragrance royalty, Jo Malone) pairing with high street stores like Zara, high street fragrances has shed their sickly sweet reputation and have become seriously sophisticated. In fact, I think you can probably find a perfume dupe–or at least something very similar–for the most popular fragrances on the high street nowadays. So you don’t always have to break the budget to smell expensive. Whether you like clean smelling fragrances, fruity scents or want to find your signature perfume on a budget, high street brands H&M, Marks & Spencer, & Other Stories, The Body Shop and Zara are really leading the way for more affordable high street perfumes.

 To help you find your new high street fragrance, I’ve found the best-sellers from each store and put them to the test, matching them and their notes to their more expensive-smelling counterparts. And I have to say, these are now permanent fixtures on my fragrance shelf, alongside my premium favourites.