There are some amazing gems out there that your friends won’t believe aren’t designer, but there’s a lot to sift through to find them. That’s where I come in. As a Who What Wear editor, I scroll new-in collections as a hobby, and I can spot an expensive-looking (and -feeling) piece a mile away. I’ll be adding the best bits I find to this list. Some may be more “affordable” than others, but you can be confident every piece is here because I believe it offers great value.
I hope this edit helps save you time and money as you build a closet of classic pieces that bring joy and last much longer than just a few seasons. Now to the good part. Keep scrolling to shop.