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Advertising/marketing is generally not an industry where there is a conventional front line staff, yet 41 percent of companies in this industry are making the investment. This speaks to companies searching for more ways to automate, such as email messages or research, maybe even copy. Of course, manufacturing and wholesale/distribution are investing in front line tech/automation at the highest rates, due to having many tasks involving manual labor and difficulties hiring and retaining employees.
Looking at back office automation, the data shows that 56 percent companies in healthcare services are investing in back office automation, the highest proportion of all industries, and no surprise given the skyrocketing costs and shortages of labor and materials, especially in the healthcare sector. Healthcare services also tops the charts in the proportion of companies investing in mid manager automation at 26 percent.
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