Marketing

As you set your 2025 professional goals, why not add one more—elevating your advertising creative? A fresh, intentional approach can...

I use AI tools like ChatGPT, Gemini and Copilot to explore career plans, obligations, ambitions and even moments of self-doubt....

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working...

AI is set to transform the way we work, yet its full potential remains untapped. In marketing analytics, AI holds...

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing...

The popular online video platform TikTok went dark over the weekend, as a law that banned the app in the...

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during...

You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics....

Strategic planning is one of those things that’s easy to push off because, let’s face it, running a business keeps...

As the customer journey grows more complex in 2025, organizations need a best-in-class martech stack to deliver a seamless, data-driven...

For the third time in six weeks, M&A activity made a visit to the customer data platform (CDP) market on...

The Duct Tape Marketing Podcast with Duncan Wardle In this episode of the Duct Tape Marketing Podcast, I interviewed Duncan...

Marketers’ fast adoption of AI is letting them try different strategies and focus more on authenticity, according to HubSpot’s new...

The Duct Tape Marketing Podcast with Robert Glazer In this episode of the Duct Tape Marketing Podcast, I interviewed Robert...

Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter....

The new year is the perfect time to sharpen your strategies and set the foundation for success. Join Data-Driven Strategies for...