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Marketing
Google blasts DOJ’s ‘radical’ proposed breakup plan
Google today pushed back on “radical and sweeping proposals” from the U.S. Department of Justice in its ongoing antitrust lawsuit...
How to align sales and marketing for revenue growth
You’ve launched a campaign, generated leads and now — nothing. The leads aren’t turning into sales. Sales says the leads...
50% of B2B marketers won’t reach 2024 goals
No less than 50% of B2B marketers won’t reach their goals this year. When sales and marketing teams are firmly...
Meta announces genAI video tools for advertisers
Today, Meta announced new generative AI video creation tools for advertisers on Facebook and Instagram. The tools are rolling out...
How to use generative AI in copywriting for an A/B testing program
AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s...
Weighing the pros and cons of out-of-the-box martech
Buy or build stack components? That’s an issue martech practitioners confront all the time. Like it or not, no one...
Improving site speed for conversions: Best of the MarTechBot
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language...
Google rolls out new AI-organized search results, AI Overview links
Google is rolling out AI-organized search results, and the new links and citations format in the Google AI Overviews. AI-organized...
Weekend Favs October 5th
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during...
Bluecore moves into experimentation
Bluecore, the retail and D2C omnichannel personalization platform, is adding experimentation to its suite of products. Bluecore’s new Experimentation Hub...
Zeta Global unveils connected mobile experience and AI agents
Zeta Global launched a new AI-powered intelligent mobile solution, as well as an expanded roster of AI agents, at last...
Google’s cookie pivot leaves 88% of industry in uncertainty, says IAB
Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan...
7 ways to boost customers’ emotional connection and loyalty with your brand
Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty....
Lyft Media expands measurement and targeting capabilities
This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key...
AI-powered martech news and releases: October 3
The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to...
Fractional CMOs As Strategy Architects with Angelo Ponzi
The Ducttape Marketing Podcast with Angelo Ponzi In this episode of the Duct Tape Marketing Podcast, I interview(ed) Angelo Ponzi....
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Nostalgic Band THE AMERICAN RELICS Return to @ Chelsea Table & Stage Friday 11/15/24 @ 7:00 PM
Back again by popular demand the nostalgic sensation THE AMERICAN RELICS return once again to the trendy...
