Reddit Announces Updates to its Agency Partner Program

Reddit has announced an update to its agency partner program, which will see approved partners awarded with new badges that they can display in their communications, as part of Reddit’s expanded effort to boost its ad opportunities, and showcase its evolving ad options to a broader range of brands.

As explained by Reddit:

“Today, we’re introducing Reddit’s Official Partner Badging Program, a program for agency partners to earn exclusive badges on their path of becoming Reddit certified experts. Reddit Ads Formula initially launched in June 2022 and then in October 2023 we launched a second module, the “Boost 2.0 Certification Program.” This new program is rolling out as a pilot, but we’ve already seen partners such as Just Global, Aleph, Omni Advertising, GroupM, Tinuiti, BVK, Furman Roth, and InHouse Agency dive in and continue deepening their knowledge of Reddit Ads.”

So now, approved Reddit partners, which undertake Reddit’s training courses, will be able to get an official badge to showcase their Reddit ads expertize.

Reddit’s badges will recognize different types of Reddit ads partners, based on the Reddit Ads Formula certifications that they’ve acquired.

“Certified Sales Partners who meet one of the requirements will receive a shareable digital badge. Those who meet both of the requirements will be designated as a “Certified Sales Gold Partner,” and be featured on our Reddit for Business website.”

In addition, Reddit Certified Sales and Gold Partners will also get early access to future Reddit Ads Formula certifications, “elevated” customer service from Reddit’s team, and opportunities to feature in Reddit’s outreach.

As noted, it’s another step in Reddit’s renewed effort to boost its ad potential, and connect with a wider range of potential ad partners. The platform, which is now up to 91.2 million daily active users, has also seen a significant increase in ad interest, as marketers move away from platforms like X, and look to experiment with new opportunities.

And with Reddit’s highly engaged communities, Reddit ads could hold significant value for certain brands and campaigns.

As such, this new initiative could be another way to raise awareness of Reddit’s ad options, and get more brands considering Reddit campaigns.

You can learn more about Reddit’s agency partner program here.