Unlocking Hidden Profits with Stacey Hylen

Overview

In this episode of the Duct Tape Marketing Podcast, John Jantsch interviews Stacey Hylen, internationally recognized business coach, growth strategist, and author of “Hidden Profits: More Clients and Cash.” Stacey shares actionable insights on how business owners can uncover untapped revenue, raise prices with confidence, and create long-term client relationships—often without spending a dime on new marketing. The conversation covers why mindset is key, how to reposition from commodity to couture, and why small changes (like a single upsell question) can deliver massive results.

About the Guest

Stacey Hylen is a globally recognized business coach, growth strategist, and speaker who has spent over two decades helping entrepreneurs—from solo businesses to Fortune 500s—uncover hidden profits and boost performance. As a former VP for Chet Holmes International and now the author of “Hidden Profits,” Stacey is known for her practical, empowering approach to business growth.

Actionable Insights

• Most business owners are too close to their operations to spot hidden profit opportunities—outside perspective is powerful.
• Raising prices is often the fastest path to profit, but it requires a mindset shift toward abundance and owning your expertise.
• Attracting the right clients (and letting go of the wrong ones) leads to higher revenue, less price sensitivity, and more enjoyable work.
• “Profit leaks” are caused by focusing on low-impact tasks and avoiding essential sales and marketing actions.
• Reframing sales as service (helping, not selling) builds confidence and makes it easier to attract and close ideal clients.
• Past clients are a goldmine—reactivation and “come on back” strategies can drive immediate revenue with minimal effort.
• Upsells and cross-sells (“do you want fries with that?”) at the point of sale create easy, recurring profit boosts.
• Every team member—not just sales—can (and should) look for opportunities to help clients and add value.
• Even “commodity” businesses can reposition themselves as unique, high-value partners through better packaging, messaging, and client experience.
• Small changes can have huge impact—one new question or process can increase sales by 40% or more.

Great Moments (with Timestamps)

• 00:54 – Doubling Revenue with Hidden Profits
  Stacey shares how a client reactivated past customers and tweaked pricing for dramatic growth.
• 02:07 – Overcoming the Fear of Raising Prices
  Why mindset and confidence are essential to charging what you’re worth.
• 03:19 – The Power of Narrowing Your Focus
  How strategic positioning and language attract the right (and repel the wrong) clients.
• 04:58 – Spotting and Fixing “Profit Leaks”
  Why low-impact busywork and avoidance hold businesses back from real growth.
• 06:02 – Sales as Service, Not Selling
  Why reframing the sales conversation helps business owners overcome reluctance and get referrals.
• 08:46 – The “Come on Back” Strategy
  How one client had their best month ever by reactivating former customers—even in December.
• 10:30 – The $700,000 Mistake
  The cost of not keeping in touch—and how a single call can recover massive lost revenue.
• 12:53 – The Hidden Profits Framework
  Stacey outlines her step-by-step process for finding revenue you already have.
• 13:47 – Upsells and Cross-Sells at the Point of Sale
  Simple, proven ways to increase average transaction value.
• 15:52 – From Commodity to Couture
  How even price-driven businesses can reposition for higher profits and loyalty.
• 18:00 – Surprising Results with Small Changes
  The story of a 48% sales increase from a single upsell question.

Pulled Quotes

“Most business owners are too close to see the hidden profits in their business. It’s about getting resourceful, not just adding resources.”
— Stacey Hylen

“Sales is service. If you’re great at what you do, you owe it to your clients to help them—and that means being confident about your value.”
— Stacey Hylen