Marketing Podcast with Cameron Herold
In this episode of the Duct Tape Marketing Podcast, I interview Cameron Herold. Cameron is the founder of the COO Alliance, the World’s Leading Network for Seconds in Command. He’s the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners. He’s also the author of 5 books, a top-rated international speaker, and has spoken on all 7 continents.
Key Takeaway:
The Chief Operating Officer is the second in command to the CEO – they’re the go-to person that should be running the business. In this episode, the founder of COO Alliance, Cameron Herald, talks about what exactly the role of a COO looks like, how that role shifts and changes from organization to organization, and how having a COO can accelerate the growth of your organization.
Questions I ask Cameron Herold:
- [2:27] Are there some things in those early days of figuring operations out that really stuck with you?
- [3:38] How would you define the job title COO?
- [5:02] How does the COO or second in command orient themselves in larger organizations?
- [6:55] How would you describe the second in command in a smaller, more nimble organization that doesn’t have that giant C-suite?
- [8:20] What does an organization that decides that they need a COO need to be thinking about?
- [10:56] Have you been faced with a scenario where people have come to you with the idea that they have outgrown their CEO?
- [12:07] Is it possible to level up a COO they feel that they’ve outgrown?
- [13:34] Is it simply a matter of finding somebody else who has been there in that role before or is it a different skillset or personality entirely?
- [14:38] How much of the job is directing, forming, creating, or nurturing culture?
- [15:35] For someone who is looking for a COO role or looking to replace someone, what do you see are some common mistakes that crop up?
- [17:01] Are you saying that a COO should be looking for somebody that’s going to shore up where the CEO has weaknesses?
- [18:06] Tell me a little bit about COO Alliance and what somebody would expect if they came to look at that.
- [19:12] Do you feel like you’re giving some modern shape to the COO role in general?
- [20:11] Tell us a little bit about the ways that people can engage with your organization.
- [21:18] Where can people learn more?
More About Cameron Herold:
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network.
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