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The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Shama Hyder. Shama is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of Zen Media – a global marketing and digital PR firm. Shama is the bestselling author of The Zen of Social Media Marketing, now in its 4th edition and Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age.
Our conversation covers the intriguing realm of digital marketing, exploring the shift from traditional Search Engine Optimization (SEO) to the evolving landscape of Recommendation Engine Optimization (REO). Shama sheds light on the significant changes in how people discover brands online and the impact of dark social on this transformation.
Key Takeaways
Embark on a transformative journey with Shama Hyder in this Duct Tape Marketing Podcast episode, where she unveils the concept of Recommendation Engine Optimization (REO) as the evolution from traditional search engine optimization. Explore the impact of dark social on brand discovery and gain insights into the four key channels for optimization: traditional search engines, rented channels like social media, earned media through endorsements and PR, and emerging media such as voice and AI platforms.
Shama addresses the complexities of privacy concerns, artificial intelligence, and generational shifts in attitudes towards data sharing, providing valuable perspectives on navigating this evolving landscape. As the digital marketing landscape continues to shift, learn the importance of adapting to new rules of influence and avoiding overreliance on any single channel. Whether you’re a seasoned marketer or just starting, these key takeaways offer actionable insights to navigate the changing tides of the digital realm.
Questions I ask Shama Hyder:
[01:16] SEO versus REO, what’s the difference between those two terms?
[02:34] Would you say the coalition of these recommendation tools are where we are going with REO?
[06:56] What is Dark Social?
[09:10] How can business owners optimize for recommendation engines in their marketing?
[13:15] How do you see search changing, would it be through conversational information?
[16:09] How does Privacy and Data play a role in REO?
[19:28] Where can people learn more about what you do and connect with you?
More About Shama Hyder:
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