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Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there.
But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing.
Deliverability has become a hot topic now that inbox providers like Gmail and Yahoo are beginning to enforce stricter policies for deliverability.
Visit Digital Marketing Depot to download the 2024 Guide to Email Deliverability and learn why your emails might not be making it to your customers inboxes and what you can do about it. This guide also includes a handy email campaign check list and a glossary of industry jargon that demystifies terms like bounce, DNS, SPF, and more.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
About the author
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics — from advertising to analytics, SEO and PPC campaign management tools to social media management software, ecommerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land, MarTech and producer of the conference series Search Marketing Expo and MarTech. Visit us at https://digitalmarketingdepot.com.
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