The Duct Tape Marketing Podcast with Jeff Walker
In this episode of the Duct Tape Marketing Podcast, I interviewed Jeff Walker, a renowned expert in product launches with over 30 years of experience in the industry. Jeff Walker is best known for their groundbreaking strategies that have contributed to multiple successful launches, totaling over $1 billion in revenue. His deep understanding of market psychology and product positioning has made them a go-to authority for entrepreneurs and businesses looking to achieve lasting success.
In this episode, He explains why his much-anticipated revision of his book: Launch needed a revision in the first place and what makes a product launch truly successful, from the initial idea to post-launch strategies. We discuss the importance of timing, customer engagement, and the psychological triggers that can make or break a product’s entry into the market. Whether you’re a salesperson, a coach, launching a new product or looking to revamp your current strategy, this episode is packed with real world advice sure to stand the test of time.
Key Takeaways
Questions I ask Jeff Walker:
[01:15] What is PLM?
[01:43] What updates are included in the revised edition of your book that would be particularly valuable for someone who purchased the original version?
[03:56] How do you address concerns from people who might think that following a formula means there’s only one way to achieve success?
[06:51] Would you say your success with this method developed organically or was it a case of trial and error?
[12:18] What are the most common mistakes you see people make when they try to follow your method, and where do they typically go wrong?
[14:58] For someone who’s just starting out and doesn’t have a product yet, what would you advise?
[21:39] Where can listeners find more information about your work?
Check out the new launch of PFL and Join his Launch Masterclass to discover the 3 simple steps to launch an online course, membership class or coaching program
More About Jeff Walker:
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This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign
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