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The Duct Tape Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I interviewed Doug Davidoff, the founder and CEO of Lift Enablement and the author of The Revenue Acceleration Framework. Dough Davidoff brings over 20 years of experience advising small and mid-market companies focused on significant growth. Known for his no-nonsense approach, he combines real-world research with systems design to develop effective business and growth strategies. In our conversation, Doug Davidoff defined the concept of hypothesis-driven growth and explained how businesses can leverage this approach to turn data into revenue.
Key Takeaways
Questions I ask Doug Davidoff:
[02:12] What’s the difference between rev ops and marketing?
[04:56] How does the difference between speed and velocity affect business growth?
[06:24] Where do people get applying tech to marketing wrong?
[08:58] Talk briefly about the underlying objective when you enter a company.
[11:00] How do you address companies that take a very siloed approach to Sales & Marketing?
[13:24] Are there totally different approaches to legacy companies and companies starting off?
[17:07] What’s a thumbnail sketch of your typical process and methodology?
More About Doug Davidoff:
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