The Duct Tape Marketing Podcast with Jim Squires
In this episode of the Duct Tape Marketing Podcast, I interviewed Jim Squires, Executive Vice President of Business Marketing and Growth at Reddit. We explored how small businesses and marketing agencies can tap into Reddit’s communities to build authentic engagement, run effective Reddit Ads, and grow their brands through community-based marketing. Whether you’re looking for tips on Reddit organic engagement or want to maximize Reddit advertising for your business, Jim shared actionable strategies every small business owner and digital marketer should know.
During our conversation, Jim highlighted how Reddit marketing strategies differ from traditional social media marketing. With over 100,000 active Reddit communities, businesses can reach highly engaged, niche audiences in ways that simply aren’t possible on other platforms. From interest-based targeting to upvote/downvote dynamics that prioritize authentic content, Reddit for businesses offers a unique opportunity to build community trust while driving both awareness and conversions.
Chapters:
- [00:09] Introducing Jim Squires
- [00:56] How Does Reddit Differ From Other Platforms?
- [04:20] Impact of Search on Reddit
- [05:54] Best Practices for Businesses on Reddit
- [08:17] How Does Advertising Fit in on Reddit
- [10:52] Getting Organic Reach on Reddit
- [13:05] Small Business Mistakes on Reddit
- [15:47] How to Measure Success on Reddit
- [18:34] Meeting People Where They Are
More About Jim Squires:
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