How Companies are Opting for a Fractional Future

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The Duct Tape Marketing Podcast with Nicole Bernard

In this episode of the Duct Tape Marketing Podcast, I interviewed Nicole Bernard, a seasoned marketing professional with an impressive legacy that includes stints at Microsoft and collaborations with big names like REMAX and Venus Williams. We dive deep into the transformative realm of the Fractional CMO, uncovering the nuances and potential it holds for modern businesses. With Nicole’s first-hand experiences and insights, we explored how this Fractional CMO trend is not just a fleeting fad but a strategic maneuver that’s reshaping the contours of business leadership in today’s dynamic landscape.

Key Takeaway:

The rise of the Fractional CMO marks a significant shift in the way businesses perceive leadership roles. Companies, by opting for a Fractional CMO, are not just seeking to cut costs but are keen on leveraging the diverse expertise and perspectives these professionals bring. Operating across varied industries, Fractional CMOs offer a fresh, tailored approach, helping businesses to be more agile, adaptive, and strategic in their planning

Questions I ask Nicole Bernard

• [00:46] What exactly is a fractional CMO? How would you briefly describe this role to someone unfamiliar with it?
• [01:28] In your opinion, what type of business is the ideal fit for a Fractional CMO? Specifically, what might be missing in such a company that you can fulfill?
• [02:36] Do you find that the market is starting to wake up to both the need for strategy?
• [03:42] Can you define the specific responsibilities and boundaries of a Fractional CMO?
• [04:40] In your role, how often do you find yourself involved in the actual implementation?
• [05:20] Could you shed some light on your business model? How do you handle tasks that might go beyond what you personally offer? Do you collaborate with a team or partners?
• [06:14] One challenge of the Fractional CMO model is essentially selling your time. How do you avoid this?
• [07:30] Is it challenging to define a clear scope for clients regarding what they can expect from a Fractional CMO?
• [09:25] What are some potential pitfalls associated with this model?
• [10:43] How has adopting the Fractional CMO title influenced your relationship with clients?
• [11:50] Have you noticed any changes in client relationships over time, perhaps in terms of duration or their reliance on you?
• [12:48] Upon starting with a new client, are there specific initial steps you consistently follow?
• [14:11] In terms of educating clients, how does this role differ from traditional agency models?
• [15:10] A traditional CMO often has the task of building a team. In your experience, do you often work with companies lacking strategic hires, and do you assist in team building?

More About Nicole:

• See how you can work with Nicole – Here
• Listen to the Bubbles and Biz Podcast – Here
• Connect with Nicole Bernard on LinkedIn

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Connect with John Jantsch on LinkedIn

This episode of the Duct Tape Marketing Podcast is brought to you by the DeskTeam360

Desk team 360 is the #1, flat-rate, digital marketing integration team, that helps small businesses and marketing agencies with graphic, web design, and on-page marketing services.