Fractional CMOs As Strategy Architects

Marketing Podcast with Angelo Ponzi

In this episode of the Duct Tape Marketing Podcast, I interview Angelo Ponzi. He is a marketing and branding strategist who works with small to middle-market companies as their Fractional CMO. His company, Craft, focuses on three strategic pillars for success: Insights, Brand, and Plan to develop effective and efficient programs for building enduring brands and sustainable business growth.

Key Takeaway:

Questions I ask Angelo Ponzi:

• [01:12] How do you define the term Fractional CMO?
• [02:02] What kind of business and what kind of challenges are they facing that you think makes an ideal fit for a fractional strategic marketing hire?
• [03:34] If somebody hires a CMO, do they feel like they’re also hiring an implement mentor or are they strictly separate functions?
• [04:57] Is there ever some kind of turf wars, even though you’re brought in to help them orchestrate better?
• [06:25] Besides the cost component, what are some other things that you might suggest that the Fractional CMO model is a good idea for businesses?
• [09:52] Are you finding there’s much more recognition of the concept and the term particularly to midsize business owners?
• [11:04] What are some of the hard lessons you’ve learned being a Fractional CMO?
• [13:05] How do you scale this model?
• [18:03] Do you find that you end up focusing on the same thing pretty frequently?

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