Content, Links & The Power of Persuasion

The Duct Tape Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I interviewed Tim Brown, founder of Hook Agency, a leading SEO and web design firm specializing in home service businesses such as roofing companies, HVAC, and plumbing services. Tim shares his expertise on the ever-evolving world of SEO, shedding light on the crucial components that contribute to successful online visibility and rankings.

Key Takeaways

Tim Brown underscores the pivotal role of quality content and strong backlinks in SEO success, emphasizing the importance of creating original, engaging content tailored to the audience’s needs while acquiring reputable backlinks. Additionally, he highlights the power of persuasive messaging and consistent collaboration between teams to drive engagement and conversions. By leveraging technology while maintaining a human touch, businesses can optimize their SEO efforts and achieve sustained growth in today’s competitive digital landscape.

Questions I ask Tim Brown:

[00:33] What are the big things that have changed in SEO?

[02:03] Would you say Content and SEO go hand in hand?

[02:49] How would you explain the foundation of SEO to a beginner?

[04:30] What about people who have doubts about links?

[07:28] How do you create effective networks?

[18:16] What KPIs should be considered to measure performance and SEO efforts?

[21:47] Where can people connect with you?

More About Tim Brown:

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Connect with John Jantsch on LinkedIn

This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign

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ActiveCampaign, Tim Brown