Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I’m doing the final part of a five-episode solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, third episode, and fourth episode of the Referral Generation series here.
Key Takeaway:
In this episode, I’m wrapping up this Referral series and masterclass on Referral Generation. I cover the last two approaches that are particularly unique but have extremely potent potential: creating your own expert networking club and building a referral mastermind system. You can find the links to all 5 of the episodes below.
Topics I cover:
- [1:38] The sixth approach is creating your own expert networking club
- [2:59] Where strategic partners can fit into this idea
- [3:25] An example success story from my newest book of how creating a networking group has worked extremely well for others
- [4:51] Why creating a group like this is a commitment and a long-term strategy – it takes time for this approach to flourish
- [7:43] The seventh approach is building a referral mastermind system
- [8:39] Creating a monthly referral training for your clients
- [9:26] Why this works particularly well if your clientele is B2B
- [10:04] Teaching others how to generate more referrals leads to more referrals for your business – the law of reciprocity just happens
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This episode of the Duct Tape Marketing Podcast is brought to you by the HubSpot Podcast Network and Drip.
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