Why Good American Is A Go-To Brand For Plus Size Jeans

According to her, in the beginning, Good American “had no choice but to do Open Casting,” given the lack of visible plus-size models. While back then, curve models were slowly being integrated into top agencies like IMG, representation was scarce, especially in e-commerce. Clothing was often showcased on straight-size models, even when plus-size offerings were available, as many failed to recognize the importance of including multiple body types. While the pool of professional and fit model talent has grown exponentially since then thanks to fashion’s new embrace of size inclusivity, Grede believes that “putting the spotlight back on our customers [continues to] allow us to reach a super diverse group of women.”