US retailer Express appoints Rachel Zoe as style mentor

Fashion apparel retailer Express has announced that global fashion authority Rachel Zoe will be taking on a new strategic role as style mentor for the Express Style Editor programme. As Style mentor, Zoe will consult with the brand on the expansion of its Style Editor programme, bringing her expertise as a world-renowned fashion icon and businesswoman. Zoe will also work closely with the Express team and her own network to attract new Style editors and nurture those already in the programme through exclusive content and experiences.

“Zoe’s fashion credibility, business acumen and incredible sense of style solidified her as one of the world’s most recognisable names in fashion. She has been an integral part of our brand the past two years, and one of our most successful partnerships of 2022, with over 40B media impressions,” said Sara Tervo, executive vice-president and chief marketing officer. “We are so pleased to be working with Rachel in this new role as we continue to grow our Express Style Editor programme.”

In her new role, Zoe will help style editors by sharing insider knowledge on how to succeed in the fashion world through personalised social media content, exclusive masterclass-style videos and more. Zoe’s expert insights will help Style editors break into the industry – from learning how to cultivate an expansive network, building a clientele and fostering personal style to instill confidence through fashion. She will also help create recruiting tools and styling content only available to the Express styling community, the company said in a press release.

“I’m thrilled to continue my relationship with Express as the brand’s new style mentor and look forward to helping grow the Express styling community by sharing my experience and fashion knowledge,” said Rachel Zoe. “This programme is unique because it gives aspiring stylists access to insider knowledge that is so beneficial to becoming experts in fashion and building a successful career in styling.”

The Express Style Editor programme launched in July 2021 and Zoe joined as lead stylist in November of that year. Since the launch of the partnership, the company has seen significant growth in Style editor recruitment and sales through the programme. The programme offers fashion enthusiasts a way to style themselves and their clients, inspire through their content and earn commission on sales of special seasonal assortments. Express Style Editors are equipped with the tools and knowledge to become the next generation of style experts through mentorship, coaching and skill-building programmes – plus exclusive access to celebrity stylists Rachel Zoe and Tan France.