US’ Nike & Kim Kardashian team up to launch activewear brand NikeSKIMS

The new brand merges NIKE, Inc.’s world-class approach to advanced innovation, sport science and athlete insights with SKIMS’ signature style and inclusive solutions for every body — introducing an entirely new look of training and fitness. With a shared, long-term vision that celebrates every dimension of athleticism, from the elite to the everyday, NikeSKIMS will create covetable products meticulously crafted to fit the body’s every curve, enhancing its natural form.

Nike and SKIMS have teamed up to launch NikeSKIMS, a new activewear brand merging Nike’s sport innovation with SKIMS’ inclusive, body-contouring designs.
Focused on confidence, performance, and style, the brand will offer functional, flattering apparel, footwear, and accessories for all women.
Launching this spring, NikeSKIMS aims to redefine fitness wear with innovation and inclusivity.

“We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes with NikeSKIMS,” says Heidi O’Neill, President of Consumer, Product and Brand, NIKE, Inc. “This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation. We will invite even more athletes into sport and movement with product that makes them feel strong and sexy.”

The origin of NikeSKIMS is rooted in a desire to bring something new and unexpected to an industry that is craving something different, and to invite a new generation of women into fitness with disruptive product designed to meet their needs in both performance and style. While exploring options within the NIKE, Inc. portfolio — spanning Nike, Jordan Brand and Converse, along with the ACG and Nike SB brands — SKIMS proposed a shared product line rooted in the brands’ commitment to innovation, inclusivity and breaking boundaries.

NIKE, Inc. saw an opportunity for something even bigger, making way for NikeSKIMS. More than a partnership, the new brand will set a new standard in the global fitness and activewear industry with an extensive line of training apparel, footwear and accessories. The products’ design will be both functional and flattering, meeting the unique needs and preferences of women athletes around the world and revolutionizing the way they experience sport and style.

“Over the past five years, SKIMS has redefined the intimates and casual apparel landscape, championing inclusivity and confidence,” says Jens Grede, Co-Founder and CEO, SKIMS. “Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the activewear market. This partnership will empower individuals to move with confidence and express themselves authentically, merging SKIMS’ focus on body confidence and self-expression with Nike’s relentless pursuit of athletic excellence.”

NikeSKIMS’ approach to product design is inspired and informed by athletes, sport and the female form, enabling unsurpassed quality so women can move with confidence, from the gym to the studio to everyday life. To that end, the brand will make its premium-quality and style-forward designs available to all women through extended sizing.

That also means more women athletes can further benefit from Nike’s distinct advantages across the marketplace, leveraging women-specific innovation from the renowned Nike Sport Research Lab, a growing membership and app ecosystem that serves millions of women around the globe, and partnerships with the world’s greatest leagues, teams, federations and voices in art and culture.

“Nike and SKIMS share a deep commitment to innovation, inclusivity and pushing boundaries, driven by an unwavering belief in the power of women,” says Kim Kardashian, Co-Founder and Chief Creative Officer, SKIMS. “This partnership is the culmination of that shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered. We’re incredibly excited to unveil our first collection this spring.”

The new brand advances Nike and SKIMS’ status as disruptors and their obsession to serve women around the world, drawing on learnings from SKIMS’ rapid rise and the NIKE, Inc. history of partnership and advanced innovation.

Further, NikeSKIMS builds on NIKE, Inc.’s broader dedication to growing its women’s business, inspiring women and girls around the world to dream big — and enabling them in their pursuit with industry-leading fitness apparel and footwear, along with fresh women’s sportswear styles such as the Air Max Muse and Air Superfly, and signature silhouettes like the A’One and Sabrina 2.

Both the new brand and NIKE, Inc.’s broader commitment to innovation in service of women reflect an unparalleled, five-decade support for women athletes, reinforcing Nike’s position as the greatest advocate for women in sport.

“Nike has always had an unrivaled belief in and commitment to women athletes,” says Amy Montagne, VP/GM, Nike Women’s. “No footwear or apparel brand delivers the level of support Nike provides to women’s sport and movement. With NikeSKIMS, we’re deepening that support, listening to the voices of our athletes and women around the world and meeting their needs with a unique and disruptive point of view rooted in strength and style — and fueled by two powerhouse brands known for innovation and cultural disruption.”

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)