“We are thrilled to launch Ulla Johnson PreLoved in partnership with Archive and give our customers access to sought-after pieces from seasons past and present, including items from my own closet,” said Ulla Johnson, founder and creative director of the Ulla Johnson brand. “Archive’s breadth of offerings and ease of integration have enabled us to create a one-of-a-kind programme that feels authentic to the Ulla brand and that we can continue to grow in the future.”
Ulla Johnson has taken a step to sustainable fashion by partnering with Archive to launch Ulla Johnson PreLoved. It not only allows customers to access sought-after pieces from past seasons but also incorporates personalisation and clienteling. The “Heart’s Desire” feature is a unique touch that lets customers request items that they may have missed out.
As consumer demand for resale grows, Archive is enabling leading brands to easily incorporate customised, branded resale experiences into their businesses to drive revenue, customer acquisition and loyalty. The company supports a variety of resale models that innovative brands like Ulla Johnson can quickly switch on as they scale their re-commerce programmes.
The Ulla Johnson PreLoved programme enables the brand to extend the life of its thoughtfully crafted ready-to-wear pieces and accessories and to deepen its commitment to making fashion more sustainable and ethical. The programme is initially launching with a peer-to-peer offering that enables customers to easily list their secondhand items and then rely on Archive’s technology to automatically add brand-approved photographs and item descriptions. Sellers have the option to redeem their earnings for cash or credit that they can then use toward their next Ulla Johnson purchase, the brand said in a press release.
“Ulla Johnson is an inspiring designer who creates ‘future heirlooms’ that are crafted with care and that are meant to live many lives,” said Emily Gittins, CEO and co-founder of Archive. “We’re extremely proud to partner with her to launch a customised resale programme that gives shoppers an easy way to buy and sell preloved Ulla Johnson items and, ultimately, help create a more circular fashion economy.”
Fibre2Fashion News Desk (RR)
