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“Maidenform wrote the book on bras with rich history and unmatched expertise in intimate apparel design. We are unveiling the next exciting chapter in Maidenform’s story – introducing M,” said Sandra Moore, VP brand marketing, innerwear, HanesBrands. “Throughout its iconic history, Maidenform has listened to its consumers by innovating and designing products that are loved by generations. M continues this tradition, serving up a major dose of style, confidence, empowerment, and unparalleled comfort.”
Maidenform is launching a new line of modern intimates called ‘M’ aimed at young-minded consumers seeking comfort and fashion.
The collection includes bodywear, bras, and underwear, offering a range of modern cuts and colours that can be worn as outerwear.
With 19 styles in neutral and bold fashion colours, the M collection prioritises comfort and style.
M brings modern cuts and colours to innerwear essentials that can also be worn as outerwear, touting a wide assortment of smoothing bodywear and seamless basics in a sleek and buttery soft fabric. The collection includes 19 styles across underwear, bras, and bodywear in neutrals and bold fashion colours, ranging in sizes S-3X, the company said in a press release.
Fibre2Fashion News Desk (RR)
