The very best crowd-pleasing mascaras, I have learned, are ones whose volumising properties are fully adaptable via application technique. I’m talking about mascaras that pack a seriously impressive volumising punch when you want it and subtle, your-lashes-but-better volume for when you don’t.
Most importantly, however, the very best mascaras must, under no circumstances whatsoever, leave lashes looking thick, clumpy or weighed down. Achieving voluminous lashes should never come at the expense of a loss of flutter, after all. And while these mascara criteria might sound a bit too good to be true, I can assure you they’re not. In fact, after many years of trying to find the very best volumising mascaras, I’ve finally drawn up a definitive list, and each one is sure to satisfy every lash want and need.