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You won’t find any shouty logos here, just timeless totes, all handcrafted by skilled artisans using traditional techniques. These minimalist designs have been on our radar for a while now, as they’ve grown in popularity and exposure over the past couple of years, but it’s not just us crushing on these beautiful bags. A quick scroll through the brand’s Instagram feed shows they count celebrities such as Ashley Olsen (surely the holy grail of fashion people), Alexa Chung and even Killing Eve’s Villanelle as fans—along with countless stylish influencers and editors. Who What Wear UK’s editor in chief, Hannah Almassi, has been wearing her Triple Jump style to the office recently and regularly declares her love for its versatility.
The best part? All of Dragon Diffusion’s bags come in under £400, even though they’re made from beautiful woven leather instead of wicker or palm leaves (which can often wear away and sag). So while they’re still an investment to save for, you certainly get a lot more bang for your buck compared to some of the more premium styles out there, as well as the fashion seal of approval.
Whether you’re looking for a city style to pop to the farmers market with or a beach bag that will age gracefully, keep scrolling to see how fashion people have been wearing theirs, and shop my favourite Dragon Diffusion styles available for 2022.
