Taylor Zakhar Perez joins Lacoste as underwear ambassador

“It’s an honor to join Lacoste as an ambassador. I’ve always admired the history, legacy, and creativity of the brand, and it’s with great pride that I now carry the values of the crocodile.” — Taylor Zakhar Perez

Taylor Zakhar Perez, 33, joined Lacoste as an underwear ambassador, embodying the brand’s values of boldness and generosity.
Known for his role in Red, White & Royal Blue, he advocates open-mindedness.
Lacoste’s new campaign, shot by Quentin de Briey in Paris, showcases Perez in intimate, stylish visuals, marking the start of a long-term collaboration across fashion and sports events.

Born in Chicago, Taylor Zakhar Perez grew up in Indiana. After competing as a high-level swimmer, he went on to study Spanish and cultural studies, with a focus on television and film. He gradually made a name for himself on both the small and big screens, taking on roles that cemented his charisma and recognition.

One standout role was Alex Claremont-Diaz in Red, White & Royal Blue, a film nominated for Emmys and honored with a GLAAD Award, which celebrate LGBTQIA+ representation. As an ambassador for the 30th SAG Awards, he used his platform to advocate for open-mindedness.

Paris, 18th arrondissement. It was here, in a setting of herringbone parquet floors and an antique fireplace, that Lacoste’s new underwear campaign was brought to life. Behind the lens? Belgian photographer Quentin de Briey, celebrated in the fashion world for his raw, sincere imagery. For Lacoste, he played with light and shadow to create textured, intimate visuals.

Crafted to feel like stolen moments, the campaign also includes video content produced by Air Afrique, a collective and cultural platform dedicated to the arts. Styled by Jason Bolden, Taylor Zakhar Perez appears as charismatic as he is genuine—an exciting start to a long-term collaboration that will extend across Lacoste’s fashion and sports events.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)