Swedish giant H&M wows Met Gala with custom archive designs

H&M’s in-house design team, responsible for exclusive collections including H&M Studio, created the custom looks inspired by this year’s Costume Institute exhibition “Sleeping Beauties: Reawakening Fashion” and the Gala dress code, “The Garden of Time”. The exhibition theme inspired the brand to spend time with H&M archives from their 1947 roots as a small boutique in Sweden. Drawing on the optimism and ultra femininity of late 1940’s and 50’s fashion, the archives gave way to modern takes with dramatic, embellished looks in soft, romantic shades inspired by this year’s theme.

Two looks from H&M’s special collection archives, including a peach ruffle-trimmed recycled polyester maxi dress and a pale pink dress made from organic silk, viscose, and recycled polyester, will be on view in the new spring show. Originally from H&M’s 2017 Conscious Exclusive collection, the items selected serve as an industry example of the emotional connection that fashion can have with the natural world. Sleeping Beauties: Reawakening Fashion will be on view to the public from May 10 through September 2 at The Metropolitan Museum of Art in New York.

H&M’s design team impressed at Met Gala with custom designs inspired by ‘Sleeping Beauties: Reawakening Fashion.’
Celebrities like Awkwafina and Adwoa Aboah wore stunning, modern review from the brand’s archives, blending 1940s-50s femininity with contemporary flair.
Two iconic looks from H&M’s 2017 collection will be displayed at The Met from May 10 to September 2.

“The Met Gala is a cultural phenomenon, and a moment for H&M to show off what we can do in terms of custom-made fashion. This year’s theme allowed us to create modern, one-of-a-kind designs inspired by our company’s rich heritage, worn to stunning effect by our guests,” says Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M, who also attended the gala.

“My Met Gala looks are always very instinctive – I love leaning into the theme, but I always want to feel completely like myself with the confidence to stand out from the rest. We created a look to mark a very special moment in my life.” says Adwoa Aboah.

Awkwafina wore a custom gown that draws directly on an archival “Hennes” wedding dress, with a tulip skirt silhouette featuring a high slit in luxurious cream silk-zibeline. Its statement off-the-shoulder neckline is hand-embroidered with a delicate daisy decoration traced in beads and rhinestones. A co-ordinating embroidered pouch bag completes the look. 

Paloma Elsesser wore a custom two-piece with sculptural significance. The top comprises a made-to-measure metallic bodice that has been 3D-printed and electroformed in an oxidised green colour. Made in Los Angeles by Michael Schmidt Studios, it’s embellished with 3D-printed calla lily flowers. The bodice is paired with a champagne-coloured silk taffeta skirt with a bubble hem, worn low on the hips to laid-back effect.

Quannah Chasinghorse wore a custom creation in forget-me-not blue, its ballerina-length silhouette drawing on the explosive power of a flower in bloom and its specific shade honouring her homeland Alaska’s state flower. The gown comprises a pure silk-satin gazar with a tulle crinoline underskirt that recalls a bygone era of grace. Quannah chose to accessorize her look with a beaded and tufted floral belt and earrings, both made by Indigenous designer Heather Dickson of Dickson Designs.

Adwoa Aboah wore a custom two-piece creation that epitomises contemporary femininity. The top comprises a capelet in fiery red silk organza, its tulle ruffles resembling petals, worn over a bralette delicately embroidered with rhinestones. It pairs with a voluminous bubble-hem skirt in red silk taffeta, lending an effortlessly modern edge to this charm-infused confection.

Hari Nef wore a custom column gown that channels old-school opulence, with a waist-cinching, floor-skimming silhouette in creamy taffeta overlaid with both translucent and mother-of-pearl style paillettes and sequins. Its timeless romance is enhanced by a sweeping cream taffeta bow with a modern liquid-organza sheen, secured at the back and left to trail poetically. 

Stefon Diggs wore a custom suit that exemplifies relaxed tailoring, comprising a double-breasted blazer with strong shoulders and exaggerated lapels paired with wide-leg trousers. In midnight-blue crushed velvet shot through with lurex to create a fluid quality, with a deep V exposing a bare chest, its louche silhouette blends athleticism with elegance.

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)