The store is strategically located amongst the world’s top luxury brands, making it a fitting addition to Dubai’s high-fashion landscape. The store’s design and ambiance reflect a modern India that celebrates its heritage and craftsmanship, Reliance Brands said in a LinkedIn post.
Indian fashion designer Manish Malhotra, in collaboration with Reliance Brands, has launched his first international flagship store in Dubai Mall’s Fashion Avenue.
Spanning 5000 sq ft, the store showcases India’s heritage and craftsmanship.
It features Chikankari of Mijwan, Kashmiri threads, Zardosi work, and Malhotra’s signature sequins.
The interior of the store is a tribute to the diverse artistry of India. It features the Chikankari of Mijwan, the intricate threads of Kashmir, and the detailed Zardosi work, all of which are hallmarks of Indian craftsmanship. Additionally, Malhotra’s signature sequins, sourced from artisans across India, add a touch of glamour and sophistication to the store’s aesthetic. In a move to showcase the comprehensive range of his design prowess, the store also features Manish Malhotra’s High Jewellery line, further enriching the Indian fashion narrative.
Fibre2Fashion News Desk (DP)
