Neonyt Fashion Show enthrals sustainable fashion scene in Frankfurt

The focus of the Neonyt Fashion Show was on the link between nature and its elements of water, air and earth and everything which human beings create – from infrastructure to architecture, industrial agriculture and the digital world. The combination of these apparently controversial subjects ranged across the whole spectrum up to the present age of our earth, the Anthropocene, in which human beings have become one of the most important factors influencing biological, geological and atmospheric processes on earth.

Under the theme of “Biosphere-Technosphere”, the recent Neonyt Fashion Show took as its subject the interplay between mankind and the environment; the elements of water, air and earth in a clash with our industrialised, digitalised world. In 31 multi-brand looks and a multimedia runway some 50 brands showed the future of (sustainable) fashion.

“I am glad to have realised a wonderful Neonyt Fashion Show, with Biosphere-Technosphere as its subject,” said Magdalena Schaffrin, founder and CEO of studio MM04. “In conceptual terms we have linked both worlds in the staging and the organically sculptural looks, showing contemporary avant garde and extravagant collection pieces.”

The Neonyt Fashion Show was designed by studio MM04 and commissioned by Messe Frankfurt. The presenting partner was the natural-cosmetics brand Dr Hauschka. 31 multi-brand looks were featured at the Neonyt Fashion Show – from small independent brands and newcomer labels, to internationally established brands, to designer pieces, curated by the well-known stylist Claudia Hofmann, organiser said in a press release.

At the show, the biosphere was represented principally through the silhouettes and structures in the looks, as well as by the organic and regenerative materials, from which a large part of the pieces in the collection were produced. Thus, at the Neonyt Fashion Show only organically grown or more sustainable regenerative materials were allowed, which help to protect valuable resources such as clean water, energy and land, thus contributing to a healthy ecosystem.

The Technosphere, to which by definition human beings also belong, was portrayed in the show via a merger of the digital world with the real world via large LED screens, on which digital content could be seen, plus close-ups and superimpositions of the looks on show. In the collections the Technosphere is ranged in the themes of recycling or recycled chemical fibres, clean use of chemicals or in the technical cycle of the Cradle2Cradle concept. Visually, the Technosphere is portrayed in shining and reflecting surfaces, and in sportswear and outdoor styles.

In all, some 50 brands showed 31 looks covering a range of established labels and upcoming avant garde brands, including Ai Komoto, Akjumii, Andy Wolf, Anna Auras, Antje Pugnat, Arys, Ayede, Catalouge of Disguise by Tanja Bombach, Céline Breton, Chika Takahashi, Clean Waves, Damur, Ecoalf, Fade Out Label, Falke, Florentina Leitner, Good Guys Don’t Wear Leather, Hell Hell Studio, KC Dubbick, Lanius, Laura Gerte, Maison Baum, Maximilian Mogg, MCM x Selassie, Muntinøus by Pino Pipoli, Myfassbender, Nat-2, Neubau, Nightboutique, PB 0110, Plas Collective, Pool Berlin, Provincia Studio, Save the Duck x Edward Crutchley, Souvenir Official x Ajobyajo, Spaccio Maglieria, Spatz Hutdesign, Timberland, Tiziano Guardini, Tizz & Tonic, Trakatan, Tribal Hotel, Trippen, Tuuli-Tytti Koivula, Uncommon Matters, Virginia Evangelista, Virón, Vitelli, Vladimir Karaleev and Wunderwerk.

The audience included people from industry and government, plus industry insiders from the fashion and sustainability sector. Buyers, designers and artists were likewise present, as well as the (inter)national trade press, daily newspapers, fashion magazines, content creators, TV and radio.

Fibre2Fashion News Desk (RR)