Magic, Project & Sourcing at Magic to return to Las Vegas on August 8

Magic, Project, and Sourcing at Magic Las Vegas is the must-attend meeting place for the fashion industry, serving as a springboard for designer and retailer business connections, with a world-class lineup of brands, speakers, and partners confirmed to date. Notable fashion celebrity speakers include Katy Perry, Kristin Cavallari, Lala Kent, and Ashley Stock, among others, the organiser said in a press release.

The industry’s premier co-located fashion wholesale event is strategically designed to cover all facets of fashion – from the largest selection of men’s and women’s trend-driven and contemporary apparel, footwear, and accessories, to sourcing materials and supply chain – attracting thousands of big-box, online, specialty chain, and boutique retailers for three days of discovery, order-writing, networking, inspiration, and education.

Leading fashion industry connector Informa Markets Fashion, organiser of Magic, Project, and Souring at Magic Las Vegas, has revealed the trend-focused agenda for the August 8-10, 2022 edition slated to be held at the Las Vegas Convention Centre. Retailers from around the world will attend the bi-annual event to discover new trends and learn from experts.

The August 2022 Las Vegas edition offers complimentary workshops and panels for all buyers by Industry experts from HighSnobiety, The McCord List, BoutiqueHub, Sourcing Journal, The Interline, Hey Social Good, and many more.

“For decades, Magic, Project, and Sourcing at Magic Las Vegas has served as the industry’s meeting place for our industry to connect and do business,” said Kelly Helfman, president of Informa Markets Fashion. “It’s crucial to us as the organizers that the event reflects what’s happening in the industry and serves as a springboard for new trends and retailer-to-brand discovery.”

“It’s not often you have the opportunity to learn from Katy Perry, Kristin Cavallari, and Lala Kent, three remarkable women leading various corners of the fashion industry, combined with a robust lineup of brands and premium denim from Levi’s, Hudson Jeans, and Joe’s Jeans. In addition to highlighting emergent brands, paired with respected and established brands, our upcoming event brings attention to the circular fashion landscape, from seed to shelf and everything in between – a true representation of today’s fashion ecosystem,” Helfman continued.

Lala Kent is a social media maven, actress, writer, and entrepreneur. Follow along as she discusses social media trends for 2023 and step up your social media game and learn how to scale your business and brand with our panel of fashion and social media experts. Key takeaways include how to engage celebrities to transform your marketing efforts and strategies to think outside of the box with engaging social media campaigns.

Project Las Vegas will feature Katy Perry as the opening keynote speaker in an unforgettable conversation where she will share her perspective on entrepreneurship, her unique sense of design, and her sources of creative inspiration. Afterward, join Katy in the Katy Perry Collections booth at Project to view her new collection. Katy Perry Collections features shoes that turn heads, stop traffic, and start conversations. Designed for women seeking bold, glamorous style at affordable prices, Katy Perry collections will bring the global popstar’s creative visions and stand-out style to life in a line that ranges from casual sandals and colorful sneakers to playful stilettos and sophisticated pumps.

The expo floor, featuring hundreds of brands across the three co-located events, will provide retailers with a cross-category representation of designers in the women’s and men’s markets, plus the manufacturing and sourcing side of the business. Many new and returning brands have already confirmed participation at the 2022 edition of Magic, Project, and Sourcing at Magic Las Vegas, with more signing up daily.

Participants can discover over 700 brands showcasing their upcoming collections in the women’s categories of trend, young contemporary, sportswear, footwear, and accessories at Magic Las Vegas, including new and established brands like En Saison, Articles of Society, Lost + Wander, Chinese Laundry, MIA, Gruppo Bravo, Rare London, and DIFF Eyewear. Magic Las Vegas also features a strong lineup of home, gift, and beauty from Midnight Paloma, Flicker + Flame Candle Co., and Makeup Eraser. Shop the new trends alongside key retailers expected attendees from Asos, Altar’d State, Buckle, Free People, Zappos, Princess Cruises, Aldo, and Quarate.

Connecting fashion and culture, Project Las Vegas will represent what is new, now, and next in men’s and women’s contemporary apparel, footwear and accessories with fashion-forward brands exhibiting from Levi’s, Polo Ralph Lauren, Inmigo Clothing, Hudson Jeans, Pas Une Marque, Calvin Klein, Dolce Vita, LOCI, Amuse Society, Johnny Was Bishop + Young, Joe’s Jeans, Sam Edelman, and Frye. Registered domestic and international buyers from Nordstrom, Bloomingdale’s, Complex, 1 Hotels, Macy’s, DTLR, Dillard’s, and Alchemy123 will discover high-end contemporary styles and culturally relevant mid-market labels.

This year, Sourcing at Magic will be available as a hybrid experience, representing over 20 countries from across the globe. Attendees have the opportunity to preview products online both before and after the live show. Sourcing at Magic will continue its path to creating a more earth-conscious fashion landscape by showcasing certified sustainable manufacturers and suppliers verified by Hey Social Good and highlighting brands Made in the US.

Fibre2Fashion News Desk (RR)