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Italian high-end fashion house Gucci has built a new digital destination called Gucci Town on Roblox, an online game platform and game creation system, to help visitors discover more about the House and its heritage. It will also feature the Gucci Shop—a boutique where visitors can purchase digital Gucci items to collect or to dress up their Roblox avatars.
The Town takes on the form of a piazza—an open-air square that for centuries has been a spot for people to meet and express themselves. Surrounding the central area is a series of spaces including Mini Game Heights, Vault Plaza, Creative Corner, Craftsmanship Court, Selfie Way and Power-up Place, apart from the Gucci Shop.
Italian high-end fashion house Gucci has built a new digital destination called Gucci Town on Roblox, an online game platform and game creation system, to help visitors discover more about the House and its heritage. It will also feature the Gucci Shop—a boutique where visitors can purchase digital Gucci items to collect or to dress up their Roblox avatars.
A creative vision of Gucci’s creative director Alessandro Michele, the Town will allow visitors to connect with like-minded individuals from all over the world, the company said on its website.
Fibre2Fashion News Desk (KD)
