Over the last five years Flying machine has re-established as a well-accepted brand on the digital channels. The partnership with the Flipkart group helped Flying Machine become one of the top casual wear brand on digital platforms, catering to the fashion-conscious youth of India.
Arvind Fashions Limited will acquire Flipkart Group’s stake in Arvind Youth Brands for ₹135 crore (~$15.02 million), making it a wholly owned subsidiary.
The partnership helped Flying Machine rebuild and grow as a leading youth casualwear brand on digital platforms.
The brand will remain available on Flipkart while expanding its presence across other online channels in India.
Amisha Jain, Managing Director & Chief Executive Officer of Arvind Fashions, said, “We are thankful to the Flipkart Group for their support in building Flying Machine into a brand of choice on digital channels. Our relationship with the Flipkart group will continue ensuring consumers can still shop Flying Machine on its platforms. The brand will also be available to consumers on other digital channels and portals.”
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (RM)
