Of course, as with most trends, this one started on the runway. Last season, Simone Rocha practically dedicated her entire show to the motif. Models were sent down the runway sporting fine red bows in their hair, while others had delicate bows placed under their eyes (you’ve definitely seen the TikTok filter this inspired). And when it came to the clothes, Rocha adorned dresses, bodysuits, and more with the same fine red ribbons. Sandy Liang is another major proponent of the trend. During her Spring/Summer 2024 show, the designer displayed satin bow belts attached to mini skirts and also created clutch bags in the shape.